The Postbank Sphinx

Pop the champagne! BrandBase turned 25. We had quite a few highs, lows and landmarks, but never stopped loving what we do: creating big & bold campaigns, experiences and promotions for beautiful brands.

Throughout this month, we’re celebrating our 25 years of business with some major milestones. To kick off the celebration, we go back to the good old days. We’re talking the late 90’s. The time when a connection to the internet invariably resulted in that awful dial-up noise. BrandBase still was called Brandevents and we made a name for ourselves with larger-than-life experiences.

One of this insane ideas was the Inflatable Sphinx. The Postbank Group – at that time one of the largest banks in the Netherlands – was a major player in event sponsorship and they wanted some branded power that would astonish crowds.

So we came up with The Sphinx: a giant inflatable outdoor spectacular in the shape of the iconic Postbank Lion. You best can describe it as blend between an air castle and lounge area. With 180 square meters of floor space it could host 120 people. It contained a bar, air-conditioning, toilets, the whole shebang. On its tour along Hollands biggest events The Postbank Sphinx made national headlines and repeatedly drew serious buzz. Mission accomplished!

In the next episode of the BrandBase history deep dive we go back to two energising events in which we put our heart and soul for eight years: Shell Eco-Marathon and Generation Discover Festival.