Postal Service Marketing (Rant...)

Is it any wonder why Postal Service is in trouble? Just this morning, I received this expensive marketing piece designed with a clever pull tab to reveal the inside of a mail truck. Rather than designing a "self-mailer" with some variable printing, they chose to package it in a clear - somewhat hard to open - cellophane envelope with a printed mailing label. (+$$)

The "concept" is not terrible. However, if you have to repeat 4 of the 12 company logos featured as "companies that count on you", then you probably need to rethink the concept. Or at least rethink the artwork! Could the US Postal Service not come up with 4 more companies that "count on" them?

The copy on the reverse side is focused on business deliveries. But only business deliveries to homes! (+$$) Our business does not ship to homes... so... bad list. (+$$) If you are going to mail an expensive marketing piece to businesses why limit your market to home delivery? (+$$) Very little would need to change to cast a much broader net and increase your ROI.

I have no idea how much was spent on this campaign. I do believe it was more than needed and less effective than it should have been.

Of course, you can go to their website to explore more...