Postage Price Hike: USPS Raises Online Rates
Welcome to another edition of your favorite e-commerce newsletter… none other than Click & Conversion…
If you’re looking to up your e-comm knowledge, you’re in the right spot- here’s what we have this week:?
The Amazon Corner
The Great Media Battle: Amazon's Ad Account Up for Grabs
The media buying world is abuzz with the news of Amazon's highly coveted account being put under review. With a global paid media spend of $4.8B, it's no surprise that agencies are fighting to get a piece of the action.
But while Initiative/Rufus was handling all brand-driven advertising for Amazon, the company internally managed its search, social, and performance-related ads. This move comes on the heels of Amazon closing its first TV upfront talks and securing deals with major holding companies.
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Top Retail and E-commerce Stories
Postage Price Hike: USPS Raises Online Rates
Get ready to pay more for online postage rates this month as the USPS raises its Connect eCommerce rates once again. The increase will impact sellers who purchase postage through marketplaces or online postage providers and applies to weight-based and cubic packages up to 20lbs.
This comes just two months after the USPS's last rate increase and precedes another one set to take effect in October. eBay has informed its sellers of the change, but details on specific rate increases have not been provided. With peak holiday surcharges also set to begin next month, it seems like higher shipping costs are becoming an annual trend for online sellers using USPS services.?
QUICK TIP:?Sell benefits, not features. While we can talk for days about the different features our product or service might have, the truth is that customers only care about how those features help them survive! Understand how to translate each feature into a tangible benefit and sell that.?