The Post Web: From Attention to Intention
For years, Web3 has promised to decentralize the internet and return power to users. While tools and technologies have become more sophisticated, widespread adoption remains elusive due to complexity and usability barriers. To many, the promise feels distant and intangible.
But technologies stack and evolve exponentially. What seems slow to develop can suddenly catalyze into a new paradigm. The Post Web, first articulated by Jamie Burke and Outlier Ventures , reimagines the internet—from the extractive "attention economy" of today to an ecosystem shaped by user intention. By converging artificial intelligence, blockchain, and decentralized systems, the Post Web simplifies complexity, empowers ownership, and aligns technology with human priorities.
The Post Web: A New Internet Paradigm
Imagine intelligent agents acting on your behalf—managing your digital interactions, finding optimal marketplaces for trades, or licensing and distributing your art or music in line with your values and preferences. Picture this:
The Post Web enables actions like these to be carried out instantly and autonomously by trusted agents, reducing friction and enhancing efficiency. It signifies a fundamental shift in how we conduct our social, cultural, and economic activity.
Key Features of the Post Web
This isn’t just a technological shift—it’s a cultural transformation. The Post Web redefines interaction by aligning systems with what truly matters to users.
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The Role of Platforms in the Post Web
In the near term, platforms will be essential for integrating tools that simplify complex decentralized interactions. They serve as bridges, enabling creators, collectors, brands, and audiences to intuitively navigate the emerging ecosystem.
Platforms like CUR8.io are pioneering this shift by embedding Post Web principles into their design. With a lightweight, browser-based interface, chain-agnostic functionality, and AI-driven contextualization, these tools reduce complexity, prioritize transparency, and support scalability. But as the Post Web matures, platforms themselves will evolve.
In this new paradigm, the distinction between platforms and protocols may blur. Modular, decentralized tools and intelligent agents will empower users to interact with ecosystems directly, bypassing traditional intermediaries. Interfaces will adapt to user intentions, embedding themselves in everyday contexts—whether through wearable devices, voice commands, or augmented reality dashboards.
The Post Web is not about building monolithic platforms; it’s about creating fluid, interoperable systems that serve human goals. Platforms will remain important, but their role will shift—from controlling interactions to empowering users to shape their own digital experiences.
Why the Post Web Matters
The Post Web is not a distant vision—it’s unfolding now. This is the internet not as a product, but as a partner—one that understands and acts on your goals. AI, blockchain, and decentralized infrastructure are converging to create a new internet that serves users, not centralized platforms. This moment represents both a challenge and an opportunity: to move beyond the limitations of Web3 and build an ecosystem that aligns with human priorities.
The Post Web isn’t just about better tools; it’s about rethinking how we interact with technology. Intelligent agents, decentralized trust, and seamless interfaces promise to empower users, reduce friction, and unlock the true potential of digital ownership.?
An Open Call to Innovators
To explore the possibilities of the Post Web and join the ecosystem shaping its evolution, here are two key resources to help you dive deeper:
While intention may become a key driver of value, its true potential lies in the ability to specify and refine it collaboratively. The value emerges not from setting an intention as a static directive but from dynamically evolving it in concert with diverse actors—human, organisational, or machine. By continuously refining the intention through mutual comprehension and finding resonance, its acceptance surface area expands, its attracts more willing contributors across networks, reducing miscomprehension and maximising its chances of execution/fulfilment. An iterative process transforms intention into a living, adaptive force capable of driving meaningful and aligned outcomes across interconnected networks. Achieving this requires a collective realisation and a move beyond tech-first thinking.