Post Videos On Facebook NOW

If you're a business looking to increase brand visibility and get your products or services noticed online - this one is for you!

While everyone is ditching sleep for early-hour TikTok scrolling, Facebook's platform is quite frankly suffering from a lack of video content.

In fact, the platform is now actively rewarding Facebook business profiles by giving video posts an impressions boost in order to encourage more people to share video posts rather than static images and carousels. And this is where you can take full advantage of the opportunity!

Facebook Stars - Earn Money By Creating Quality Reels

While repurposing your TikTok videos for Facebook will certainly help increase your online visibility, you can also take advantage of Facebook Stars.

This is a new way to make money on Facebook and has been designed to reward creators. The Facebook Stars feature allows you to monetize your video and audio content. There is an eligibility requirement, but most Facebook Business pages should pass.

How Do Facebook Stars Work?

Viewers can buy 'Stars' and send them to you while you're live or on past live videos that had Stars enabled or while you're live in a live audio room. For every Star you receive, Facebook will pay you $0.01 USD.

This is a bit like TikTok rewards and is another way Facebook is actively trying to push more users, and especially businesses, to share and publish quality video content on a regular basis.

Learn more about Facebook Stars here.

Now there is no telling how long Facebook will be pushing Business Page Video Content, but while this is a 'thing' it's important to take full advantage!

Creating Facebook Videos That Convert

Now you're fully aware of this opportunity, let's get into video content creation. Here's some advice that should apply to most businesses when it comes to capturing a promotional video for social media;

(1) Problem-Led Storytelling - Yes, we've all heard about the importance of storytelling, but this is a bit of a twist. Rather than say,' Here's my product, and here's why it solves your problem,' you're going to shake things up a bit and start with, 'Don't you just hate it when...' 'I'm sick and tired of...' This will get your audience to instantly agree with you and consider your solution.

(2) Keep It Short, Snappy with Multiple Clips - Thanks to TikTok, nobody has the attention span to watch a 15 to 30-second video clip without fighting the urge to 'scroll' on. So, create around 10 micro clips of content using interesting transitions, such as zooming in or out, to keep the viewer entertained.

(3) A/B & C Testing - An A/B test will only get you so far, so instead, consider creating around 5 video clips around the same topic, subject, promotion or blog post and make sure each video clip has a unique angle or focus. Share all 5 videos on Facebook and monitor the performance.

(4) Animate Your Voice - A voice-over is critical to capturing attention but don't fall into the 'corporate monotone' trap. Video content should be extremely entertaining, funny and 'real'. If you 'mess up' include it and laugh it off. People enjoy watching 'real' video content over pre-scripted, highly edited promotional content.

(5) Place Your Bets - Just because Facebook is likely to boost your video content in the background free of charge doesn't mean you should be willing to pay for promotion as well. In fact, this could mean double or even tripling your online visibility right now.

Social Media Video Creation

If you've made it this far - congratulations, you've not been taken down by the TikTok attention spam plague just yet.

If you're now hyped up about the opportunity Facebook video content presents, but you're not confident in doing it yourself, or you simply don't have the time to create videos for social media in-house, feel free to contact me now.

I help clients worldwide enhance their digital presence through captivating quality video clips for Pinterest, TikTok, Instagram and Facebook.

So, feel free to reach out to discuss; [email protected]