Post-Purchase Experience and DTC Events

Hey there,?

I know everyone was waiting on pins and needles for the newsletter and I apologize I missed the last two weeks. I’m heading down to Miami for a few conferences over the next week. Starting out with?GeekOut Miami?which is a DTC-focused event that I’ve heard great things about. Followed up by?All-In Summit?which has some incredible speakers including Elon Musk (any questions I should ask him?)

Lastly, we’re excited to welcome?Angela Abbot?as our new UX Merchandising Manager. Our CRO practice has been growing at the agency and we’re excited to have Angela on board to help support our clients.?

eCommerce Insight?

??Make it sticky! This is the jargon we use to have something follow the user along with their scroll. We’ve seen including a sticky add to cart increase conversion on a mobile product page by .5 to 1%. You can also add sticky filters or a back-to-top button on collection pages that help conversion significantly as well. There’s nothing more frustrating, especially on mobile than going all the way down the page and having to thumb for a few seconds back to the top.?

Tool We're Loving

??Wonderment?- I just had a demo of this platform started by a former Klaviyo employee and was impressed with what they’ve quickly built. It gives a more comprehensive view of what’s going on with your shipping by carrier, transit time, delayed shipments, etc. They have a great integration with Klaviyo, letting your customers know if a shipment is delayed with better insight into where it is in transit. Focusing on delivering a positive customer experience and getting ahead of communication if something goes wrong is increasingly more important for brands.

Cool Brand We're Into

??Wonderboom?- Random one for you but if I’m ever on Tim Ferriss’ podcast (one can hope right?) and he asked me the most impactful purchase under $100 I would unequivocally say it’s this speaker. I bring it everywhere with me when I travel, to the beach, on road trips you name it. It’s waterproof, the sound quality is amazing, and extremely portable.

What We're Geeking Out On

??I particularly enjoyed this?article?from Kevin Kelly who lives one of the most interesting lives I’ve ever seen. He is the founder of Wired Magazine and is also the author of?1000 true fans?which I read over a decade ago. He recently turned 70 and shared 103 bits of advice. This one below struck a chord with me

Your growth as a conscious being is measured by the number of uncomfortable conversations you are willing to have.?

Until next time,?

Drew