Post-of-purchase displays (POP displays) are physical or digital marketing displays placed in retail stores to advertise products and encourage customers to make purchasing decisions. POP displays can be found throughout a store, but they are most commonly seen near the checkout area.
POP displays can take many different forms, including:
- Floor stands: Floor stands are large, freestanding displays that are typically placed in high-traffic areas of the store.
- Counter displays: Counter displays are smaller displays that are placed on countertops, cash registers, or other surfaces.
- Endcap displays: Endcap displays are placed at the end of aisles, where they are more likely to be seen by customers.
- Shelf displays: Shelf displays are placed on shelves alongside other products.
- Digital displays: Digital displays use screens to display advertisements and product information.
POP displays are an effective way to promote products and increase sales. They can be used to:
- Introduce new products: POP displays can be used to introduce new products to customers and generate awareness.
- Promote special offers: POP displays can be used to promote special offers, such as discounts and coupons.
- Encourage impulse purchases: POP displays can be used to encourage customers to make impulse purchases, such as candy and snacks.
- Upsell and cross-sell: POP displays can be used to upsell and cross-sell products to customers. For example, a POP display for toothpaste might also include toothbrushes and mouthwash.
Here are some examples of effective POP displays:
- A floor stand with samples of a new food product. This allows customers to try the product before they buy it.
- A counter display with a special offer on a popular product. This can encourage customers to stock up on the product or to try a new flavor or variety.
- An endcap display with a collection of products related to a current holiday or event. This makes it easy for customers to find the products they are looking for.
- A shelf display with a product that is complementary to another product that is selling well. This can encourage customers to make additional purchases.
- A digital display that shows videos or images of products in use. This can help customers to visualize how the product would work for them.
POP displays can be a very effective way to promote products and increase sales. When used strategically, they can help retailers to achieve their business goals.
