Post more content

You’ve heard this one too many times for far too long if you have spent any amount of time learning digital marketing. It’s not the last time you hear it from my post.

First, when writing your Website content, understand this. Your business profile content is probably horrible when turned into web content. You will need to be a copywriter and be able to turn your business profile and information into persuasive written copy. On top of that, you will have to shorten your short elevator pitch. Your customers will not read all of it, they will just be scanning through it

But then there’s more

You always have to write content on your website targetting multiple topics that align with your business. This means having an active blog on your website. Here you will write content that teaches people, and answers their questions to specific questions. Your blog is not an advertising platform unfortunately, here advertising might actually be bad for business in the long term.

Keep in mind that a blog and newsletter are not the same, so talking about your business on the blog may be a lot of content however not necessarily good content.

So let me give you a simple guide to creating the best possible content on your website. It’s important to keep in mind that there are too many blogs in the world. Even in a small niche, you might find it difficult to rank your content on the first page of Google. So more than ever, do you now need to create more valuable content even if you repeat what another blog has said, if you present yours in a more unique way that’s good.

Post length – how long your blog post should be

Since there are more than a billion websites with blogs, it almost feels as though starting one on a new website may be a waste of time. However, even with so much content in the world and no need for more content, there’s still a unique angle you can add. People search on Google every day to learn about products and services in your niche. If you set up your blog posts to answer all of their questions without them needing to search again, Google will reward your website with a higher ranking.

In order to make this possible, you will have to make your blog post as comprehensive as possible. Answering all of the questions you can on a broad topic. So if you run a trucking business, you could speak about all things tanker truck in one blog posts. I would suggest that your blog post be 2000 or even more words. You can break down each of the sub-topics within the broad topic. That’s for readability's sake.

Please note: Do not add fluff to your blog post just to get the post length, even if you don’t want to read that.

Content design

I am writing this long blog post well aware that people don’t actually like reading or at least they don’t really read blog posts. Why am I doing it even with this knowledge? Especially in my insanely competitive niche? Well because it works for SEO, it really does. But since I understand that people don’t read, when I write I focus on content design as much as I do quality content.

What this means, is that I make my blog posts scannable and easy to read especially on mobile. View this blog post on desktop and on mobile, and you will see what I’m talking about. You need to think would I read this blog post the way it looks if I found it on another website? If no then, you probably need to redesign your blog post.