Post idea Monday #16: The vanity one
Sharon Clement
The French Marketer | I help businesses turn eyeballs into sales | LinkedIn training & management | Social media marketing | Consultancy
The start of a new year is filled with big reflections, and even bigger numbers. But there’s a trap many fall into: chasing vanity metrics that don’t actually achieve the intended outcome. It’s tempting to focus on flashy stats, but do they tell the whole story?
Here’s how to tackle the problem and build authority in your industry:
?? Educate your audience about meaningful metrics tied to real results.
Here’s how to structure your post:
1. Start with a flashy metric or promise, one that’s common in your industry.
Example: “You’ve probably seen headlines like "Grow your followers to 10,000 in 30 days!" Sounds exciting, doesn’t it?”
2. Challenge this surface-level thinking. Optional: personal anecdotes or client stories work well here.
Example: “I’ve seen brands with 20,000 followers making ￡0 in sales. And others with 500 followers and driving consistent revenue. The numbers aren’t the whole story.”
3. Reframe the problem in the context of your expertise, ideally by showing your process.
Example: “The real question isn’t how many followers you have but whether they’re the right audience for your product or service. When I focused on targeting qualified leads instead of growing followers, my client’s marketing ROI suddenly became very clear (and juicy).”
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4. Close with a key lesson and actionable advice.
Example: “Next time you’re tempted to chase big numbers, ask yourself: are these metrics moving me toward my actual goals? Focus on quality over quantity, and you’ll see results that really matter.”
Why this works:
? It addresses a common misconception in your industry.
? Blends storytelling with valuable educational points.
? It positions you as a thought leader by challenging assumptions and offering solutions.
This post helps you build trust with your audience by teaching them to see through shiny distractions and focus on sustainable results. Perfect for starting the year with clarity and purpose!
Give it a try this week. Drop me a message if you need help with tailoring this post for your audience.
Happy writing ??
P.S. I send out a fresh idea every Monday at 9:00am. Subscribe for more!
About me
I'm French, but my name is Sharon. Like, really French. Not "I spent 9 days in Paris and I can't speak English anymore" French.
I help businesses turn eyeballs into sales through LinkedIn and personal brand training/management, social media marketing, and consultancy.
If you'd like to rent my brain to market your business and gain new clients, I'd be happy to discuss your requirements. Book a call: https://calendly.com/sharon-clement/work-with-me
Buyers talk ?? → You join ??? → Sales grow ? Founder at Extrovert: track your customers' social activity, spot relevant topics, and help your sales team comment genuinely, building trust at scale in minutes a day
1 个月So true about vanity metrics! In b2b sales, many teams obsess over connection requests sent or emails delivered, while ignoring what actually matters - real conversations started. Kind of like tracking LinkedIn post views instead of meaningful comments and DMs
Digital Marketing Assistant | Helping Women Solopreneurs 50+ Grow & Engage Thriving Communities|Social Media| Email Marketing| Certified Meta Online Community Manager| Plant-Based & ?? Rescue Dogs
1 个月Finding that right audience Sharon Clement is super important and takes time for sure.
Company Owner at The Winefan
1 个月Thank you - I am trying to put into practice