Post idea Monday #12: The 'Who We’re Not For' one

This week, let’s take a bold approach by flipping the usual sales pitch on its head.

?? Share reasons why someone should NOT work with you.

This tactic builds intrigue and helps qualify leads by speaking directly to your ideal client, while politely turning away the rest.

Here’s how to structure it:

1. Open with a contrarian, scroll-stopping hook.

Example: “Here are 7 reasons to NOT to work with us:”

2. List 5-7 reasons in a clear, punchy format. The more specific the better.

Example:?

“1. If you hate high levels of customer service and reliability.

2. If you prefer outdated methods instead of our smart, modern processes.

3. If you don’t value a personalised and hands-on approach.

4. Etc“

?

3. Wrap up with a contrasting line about your ideal client.

Example: “But if you're an [ideal client] who values [your key selling points], we’d love to chat.”

4. End with a simple call to action.

Example: “Why not get in touch? Contact us today and we promise to never tick any of these boxes!”

This type of post is powerful on SO MANY levels. Because:

• It filters your audience
• Shows confidence in your offer
• Resonates deeply with your perfect-fit clients.

Give it a try this week. Drop me a message if you want me to help you customise this for your audience.

Happy writing ??

P.S. I send out a fresh idea every Monday at 9:00am. Subscribe for more!

About the author

Hi, I'm Sharon. I help businesses turn eyeballs into sales through LinkedIn training / management, social media marketing, and consultancy.

If you'd like to hire my brain to market your business and gain new clients, I'd be happy to discuss your requirements.

Book a call: https://calendly.com/sharon-clement/work-with-me