Post-HOST

Observations from the Tradeshow Floor

Host Milano is a bi-annual event in mid-October and is the tradeshow for our industry, bringing together thousands of exhibitors and attendees from around the globe. It’s an opportunity to reconnect with clients, distributors and suppliers, make new introductions, and take a measure of client mood and current market trends.

Smart Manoeuvres

One of the high points of the show was introducing the next generation of our B-Smart Station and Shuttle tray delivery system. Many of our clients will be familiar with the first generation of this equipment but the significant changes we have made were met with very encouraging reactions.

This B-Smart will be the shortest and lightest Shuttle on the market, ensuring excellent ergonomic principles. A new chassis construction method not only involves minimal use of raw materials, it also combines a structure that is both light and solid at the same time. ?

In addition to refining its structure we’ve also enhanced the controls. The new B-Smart now boasts a Touch Control panel which can communicate with our IQ-Control App, which facilitates user friendliness and temperature results, and minimises power consumption.

Many clients were intrigued with how we have solved some key issues through product design. They were impressed not just with the results that they saw, but more so the thinking that inspired the engineering and design behind many of the details.

Similarly, the Logiko, which we introduced to the market at the previous Host Milano in 2021, continues to earn an enthusiastic response with every show we attend. The benefits it offers by delivering hot food hot and cold food cold within the same system has fundamentally shifted how operations are able to better meet patient need.

Time and again I say it: We are not selling boxes. We are providing systems and support designed for customer success, as these latest two trolleys so perfectly demonstrate.

Burlodge at 40

The other notable high point at Host was celebrating Burlodge’s 40th anniversary as a company.

We held an event at our booth and welcomed over a hundred guests. This included long-time clients and suppliers who joined us to raise a glass and enjoy some great company and food.

Looking around the gathering, it’s amazing to realize how long so many of our relationships have endured. It’s both rewarding and humbling to think of all the connections we’ve developed over the years and how our client and supplier operations have developed in that time. To see that growth and recognize how they’ve contributed to the local well-being and local industry, and then seeing the new generation carrying on the business, is very gratifying.

As people that know me will agree, I’m always focused on the future. But to take a few hours to celebrate the success of the relationships that we’ve forged so long ago, it’s a reminder that it’s important to take time to mark the successes and achievements.

Thanks to all those we met with at Host Milano, and thanks as well to the organizers. We look forward to doing it again in 2025.

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