The post-COVID office revolution
Philippe Riboton
Headhunter in Central and Eastern Europe, Managing Director at HR Partners International Executive Search
Although the headline proclaiming “the end of the office” is eye-catching, most professionals agree that COVID-19 will definitely not kill off the office. On the contrary they predict the “new normal” after the pandemic is over will reinforce the importance of the office. However they also say that the office will serve a completely different purpose and will be entirely revisited in terms of design and space allocation.
Ask real estate professionals and they will all tell you one very simple thing as illustrated by Omar Koleilat, the CEO of Crestyl, a major real estate developer in the Czech Republic: “companies need to create spaces which are employee-friendly so that people will want to come to the office. It’s as simple as that. Therefore we do not only need to revisit office projects differently: we need to increase our investments in employee satisfaction.”
Karel Bor, the general manager of BNP Paribas Real Estate for the Czech Republic and Slovakia, agrees: “COVID-19 does not modify the trend but it comes as an acceleration of change. It is a positive shift and it shows the office of the future will be a combination of things, including entertainment, coffee places, restaurants and fitness centers for example, offering multiple places where people will be able to work differently and entertain themselves.”
Everybody agrees flexibility is the new standard of office development. Companies need to adapt their offices to the general trend of “hybrid working” or “work from anywhere”, resulting in a downsizing of office space for most companies, especially in cities with expensive real estate footprints.
Glyn Evans, Head of Design and Build for Central and Eastern Europe with the real estate advisory firm Cushman & Wakefield, shows the way: “all we do”, he says, “is make office design more flexible. The general trend is to move towards open flexible areas, have as many movable fittings as possible (phone booths, acoustic booths etc …) in order to help companies move everything rather than have built-in spaces. It’s all about having the ability to react to change.”
Jana Vlkova, Director of Workplace Advisory with real estate consultants Colliers International in Prague, concurs: “the office of the future will be made of a lot of flexible furniture and flexible equipment. There will be many more meeting rooms spread in many more areas designed in such a way that companies will be able to move them around.”
A major factor of change is of course the future occupancy of offices as a consequence of hybrid working or homeworking. In other words employees won’t be fixed to a working desk anymore: they will rotate on the same desk. “Companies realize offices should not be thought of anymore with a one-to-one desk/employee ratio”, Glyn Evans illustrates. “One year ago it was considered drastic to think of an 80% ratio: now I would say the drastic representation would rather be around 50%”.
“We started working on “intelligent buildings” a few years ago already”, states Milos Halecka, Innovations Director at MiddleCap Partners, a Bratislava based private equity group. “At the time it was not so clear why we were doing it, except because of the technology hype. Now we know: COVID-19 and its implications are boosting the necessity for developers to measure everything in their buildings and deliver the maximum amount of data for their clients so that they can operate with the highest level of security but also flexibility.”
The ability to measure the usage of space - such as room density - is only one example of the necessity to comply with social distancing rules. But there are plenty of other areas where new technologies will change the life in the office, air quality being on top of that list. COVID-19 has generated the imperative to reconsider how air circulates in a building, generate air quality data but also answer the question about how to bring fresh air from the outside through new ventilation systems.
So how will we work in the office of the future? Milos Halecka gives us a hint: “I believe people in the near future will have a company app on their mobile phone which will serve as a guide to work in their office building and will supply them all possible information: occupancy of the building, density of working areas, availability of collaborative spaces or meeting rooms, air quality etc …”, he says. “The smartphone will become an access card to a building or to the lifts and of course to the working or collaborative areas - but it will also help to communicate with the building and inside the building. This will be very similar to technologies which are already in use in private homes where you can remotely turn on and off any functionality of your home: lighting, alarms, heating or else …” Not to mention that features such as thermal scanners, plexiglass dividers and one-way hallways might be part of the workplace – even in a post-vaccine world.
All real estate professionals I spoke to agree: the office of the future will be dramatically different. “The purpose of the office will be physical informal and formal meetings and collaboration in order to boost creativity and brainstorming”, says Jana Vlkova. This will translate in a structural shift between working areas and collaborative areas. “Five to ten years ago”, Jana says, “companies were designing their office so that 80% of the space was designated for working areas and 20% was allocated to support space (conference rooms etc …). The shift is so important that in the near future we expect that 40 to 50% of office space will be designated for collaborative areas and 50 to 60% will be allocated to working areas”, she says.
Those are a few aspects of the shifts which will have a major impact not only on office design but also on office locations. Some experts even suggest that the centralization of offices may disappear to some extent. Companies will be tempted to have several locations instead of a central one in large metropolitan areas in order to allow employees to cut down on commuting time and accommodate office solutions closer to their home – from where they will also work part of the time.
Post-COVID, we know that very little about our current office life - its uses, its physical layout or even its location - will remain the same. As the pandemic continues we are witnessing nothing less than a revolution in progress.
Philippe Riboton is the Managing Director of the consulting firm HR Partners International Executive Search (www.hrpartners.eu).
Managing Director
4 年Seems like the current shift is unstoppable for the good of the PEOPLE using those new creative, collaborative and decentralized workplaces. Fingers crossed for the better future.
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4 年Very interesting article Philippe Riboton! Flexibility is definitively the future of work but I had not thought about it in terms of office design. Very inspiring and...I do have a question :) In many companies, employees complain that there are too many meetings already. In that future configuration of hybrid working and new office space design, how do you ensure that when people are in the office, they don't just end up in an endless meeting day if 50 to 60% of the space is dedicated to meeting rooms?
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4 年In 2016 I attended a conference organised by COS Corporate Office Solutions in Romania where their CEO shared that the design of office furniture and office space more broadly had been deeply altered by the arrival of Millennials into the workforce because they were looking for a more casual environment compared to other generations. At the time I was blown away by this idea - now I felt the same reading your article, Philippe, thank you! We're now seeing this deep shift uncoupled from generations and even the office space itself. In the future it'll have to compete not only with itself (what's the best meeting room for brainstormings, who gets the prized beanbag in the corner etc), not only with the competition (who has the best office experience to offer for employees) but also with non-office spaces (how do you bring coffee shop vibes into the office, how can a collaborative space be as cosy as the feng shui living rooms of team members, how can companies eliminate the stress of commuting long distances from their employees' now...let's say bi-weekly (?) trips into the office?). Last but not least, to make sure that the office replenishes teams' emotional capital reserves it will need to still be integrated in some way or another into how they work when they're off-site as well. Curious how this will play out.
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4 年A shift from command and control system to collaborative self management is happening right in front ouf our eyes.
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4 年The pandemic itself has been horrible but you're highlighting here Philippe that the future of work may be more person-centred, more localised - and more humane, even - than it ever has been. Despite the difficulties experienced at present we can be optimistic about the future - which is something to be very glad about. Great article Philippe.