Post 13: Target Audience Alex
Sean Richards, MBA
creating new products | founder at leader mill | empowering motivated people to lead
Is this as good as it gets? So, this is all life has to offer? Maybe you feel this way.? Alex feels this way. She’s trapped in her career. She has to get out before she goes crazy, but at 28 years old, with $35,000 in student loan debt and investing years at university, she fears starting all over again. Alex is our third user persona, which I want to share with you. Maybe you relate to Alex.
In previous posts, I introduced Tez and Charlie, two other user personas for our market research. The third user persona is Alex.
Basically, Alex hates her job. But here’s the real kicker for Alex. She spent four years at a university and still has $35,000 in student debt. Then she had to go through years at the bottom of the food chain to work her way up. Now, she is earning more, but she hates the job. She is good at it, but she doesn’t want to be there. She feels trapped. She has already sunk so much time and money to get where she is. But Alex is desperate to do something with her work that is more fulfilling.
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A few more details about Alex:
If you can’t describe your audience and the problem you solve, then you don’t have any value to offer.
User personas are an essential resource to build and maintain for any product or service. They are a representation of what you know about your target audience and the challenges they face. They help you understand the target audience so that the value you offer and the way you communicate are more meaningful and relevant.
When you hear about Alex, do you relate?? If you connect with Alex, then comment on your feelings and experiences in your career.? Career crossroads? Do you feel trapped? Not sure what to do?
Better still, take steps to change. I need go getters to join my pioneer program to be the first to engage with my business and leadership course. Click this link to register your interest in being on the pioneer program. Launches in May.
creating new products | founder at leader mill | empowering motivated people to lead
10 个月Resources like this and others to develop your business prowess and leadership abilities are provided in Leader Mill. The early adopter program is opening in May and you are invited to join in. Register here https://bit.ly/followleadermill