Is it possible to replicate the visual nature of physical shopping online?
Bringing the visual nature of in-person shopping online
Nearly half of shoppers (48%) still prefer to shop in-store over buying online, according to Raydiant’s “State of the In-Store Experience” report. This comes as no surprise, as?eCommerce has yet to replicate the visual nature of physical shopping.
There is something incomparably visceral about viewing items in-store that makes the in-person shopping experience more engaging for shoppers.?And, despite retailers’ investments in omnichannel technology, most still overlook the importance of the visual experience in the customer journey.?
Find out how to translate the visual nature of in-person shopping to the online world here. Then check out more hot industry news bits below.
But first... let's talk about eCommerce merchandising
In the future, online merchandising will be the determining factor of success in a saturated, highly competitive market.?For digital brands and retailers, merchandising is just as important as accurate on-site search when it comes to driving conversion.?It ensures intuitive and delightful shopping experiences and is crucial for connecting customers to the right products when inspiration strikes.?
Syte’s latest eBook, “The Ultimate Guide to eCommerce Merchandising,” delves into how online merchandising enables brands and retailers to create a competitive CX, increase sales through strategic product placement, and forge inspiring experiences that keep customers coming back. Have a look here.
Bite-Sized News
According to Gartner, appointing an “apex” tech leader that focuses on strategy and growth is becoming increasingly common. The role is responsible for making connections between data, digital, and tech executives to drive greater personalization for consumers.
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Inflation and the increasing number of product and brand choices are weakening brand loyalty. To keep customers engaged and spending, retailers are adopting various strategies including personalization, gamification, and standout membership perks.
Wayfair will soon conduct a large-scale pilot of its Waymo Driver solution. The autonomous freight movement solution follows Wayfair’s implementation of client-facing functionalities such as AR technology and immersive video commerce experiences.
Demna Gvasalia is bringing back Balenciaga couture decades after Cristóbal Balenciaga closed his house. A disruptor since its establishment, the luxury brand will target younger customers yet to have a taste of couture and offer them limited edition clothing that is both artisanal and highly technological.
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