Is it possible to do SEO effectively in 2023?

Effective SEO.

How to organize SEO so as not to lose your budget?

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Competition analysis is essential - there is no point in wasting money and time inventing what already works. We want to be inspired by reasonable solutions but also understand who we are competing with, being fully aware of their weaknesses.

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Collaboration between business and SEO is crucial. Either SEO understands your business, and you understand SEO, or I rate the risk of losing budget and lack of results as high.

Do you need top recommendations if you don't fulfill your promise to implement them?

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An SEO audit, often offered for free as a lure to a client, is a document that allows us to understand where we are. It's not worth saving.

Based on the audit, we understand precisely how much work lies ahead of us.

The purpose of the audit is not the audit itself but to develop a plan and adapt the website to industry standards or even set these standards anew.

The purpose of the audit is not to be aware of our shortcomings and imperfections but to correct them.

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You need to establish a strategy of actions and priorities.

SEO requires you to think more deeply about the users who visit your website. Your company is there for them.

Your website should be the answer to users' problems.

Without reflecting on the problems or the intention of the query, you make it so that the most important thing is not the user and his problem but your website.

As a result, your website may not matter to anyone.

Some products are more important from the business point of view.

Attacking the most competitive phrases is like taking part in a prestigious marathon with high expectations without having previously taken part in even a local competition.

You can quickly be disappointed.

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Don't underestimate technology.

You could spend any amount of money to implement a beautiful website, but if the technology is ugly through the lens of SEO, you can't ignore it.

It's better not to do SEO and not waste your budget than to fake it and fail because:

"The website has already been created, we won't change it anymore, and we have to work with what is there" - you can blame yourself later.

The argument that "our users use desktops so that we can have 20 points in PageSpeed and that is enough" is a massive misunderstanding of the topic.

I initially wrote about the consequences of a lack of mutual understanding.

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The work you did some time ago, including the content you wrote, needs to be refreshed because the market, knowledge, and customer expectations are changing.

There are always areas worth optimizing.

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Competing in challenging industries and winning is possible but requires the right resources.

Lack of authority, experience, and competence is a recipe for disaster. Not a recipe for trust. It does not matter whether we are talking about trust from the search engine or the user.

SEO is a process that can resemble an arms race in the most competitive industries. Even if the competition is not significant, you cannot treat SEO as a one-time investment and expect results because simply being a leader requires a change of mentality.

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The slogan on the website "We are the best" does not make you a leader. The same shortcut in the context of SEO will not give you exposure to the best positions.

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Don't close yourself off to new technologies like AI, which enables your specialists to work more pleasantly, but relying on AI without reflection and proper supervision is like asking a hammer to drive nails without hiring a qualified employee.

Take advantage of technological innovations, but only if they improve the quality of your offer/website/quality in general.

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SEO in 2023 requires honesty, truthfulness, sincerity, conscientiousness, business ethics, and commitment like never before.

Those who are unaware of these values will fall away sooner or later.

My website: https://freelancerseo.pl