The possibilities of web scraping

Web scraping (also known as data scraping) is a technique for collecting content and other data from the internet. This data is usually saved in a local file which can be analysed as needed.

To describe a web scraping process in the easiest way possible: it is similar to copying and pasting content from a website into an Excel spreadsheet but on a much smaller scale.

So what can you do with web scraping?

Do analyse consumer sentiment ????

Use the collected data to better understand your customers’ values and wishes. This is not only valuable for developing new projects and lead generation campaigns, but also for making adjustments to existing campaigns.

The best place to analyse sentiments? Social media platforms! That's where you can find opinions and feedback, elaborations on encountered problems and much more information about the wishes and needs of customers — definitely a goldmine for web scraping.

Do create more brand awareness ??

By collecting data about the way people perceive your brand it gets easier to discover the perfect starting point for your next brand awareness campaign.

This can be done by using web scraping tools to find answers to outstanding polls and questions.

Do gain insight into marketing trends ??

Web scraping is not only a perfect solution for gathering data on a customer level. It can also be used to analyse the market you are operating in and to recognise new trends. By scraping data linked to your competitors you can discover industry standards way more easily. This enables you not only to understand your competition but also to learn how to stand out from the rest!