The possibilities for making functional health claims in pet food

Health and well-being claims are driving the global pet food market. Pet parents are increasingly aware of the importance of high-quality pet food and the health benefits of specific ingredients. Health claims on pet food packaging help them make the right choices for keeping their cats or dogs comfortable and healthy.

Pet health claims can relate to many different aspects, from supporting a healthy digestion to supporting a healthy skin and coat, targeting specific health issues, or catering to the needs of specific breeds or their age group. Pet food manufacturers have many opportunities to develop and market pet food that meets these demands. There are many different kinds of (novel) pet food ingredients that can be used for making specific health and well-being claims.

White paper

In our latest white paper, ‘Finding the right ingredients to support health and well-being claims’, we aim to inform you about what specific claims for health and well-being entail, what benefits specific ingredients provide, and which new and novel ingredients IQI can offer to make those health claims.

Go to our website where you can request to download the white paper. We hope you find the content interesting and if you have any questions, please feel free to contact us.