The Possibilities Are Infinite.
Stephen (Steve) Utley
With a passion for leading and managing branding, marketing initiatives and communications campaigns, I have experience creating and refreshing a brand’s look and messaging that resonates and drives results.
Essentially an artist is someone who analyses the world they live in, and reflects their observations or experiences in their space.
A successful advertising creative is someone who absorbs cultural and social trends, and infuses the campaigns they conceive with ideas that reflect contemporary society, in order to appeal to the target audience of their ads.
Inevitably this may include ideas gleaned from the art world, which itself is influenced by wider society. When talking about art advertising, there’s an infinite range of options. Getting art to effectively mingle with a theme and the phycology of and ad can be tricky. Choosing the right art can make the connection with the consumer wanting to motivate. Choosing the art wrong could end-up being the most expensive advertising you can buy.
So, you think you found the perfect art for the campaign? Consider how the art will translate into all forms of media and environments in which they’re seen.
Artists and advertising creatives alike are in the business of translating their view of the world into their chosen art form, and this view could either be an extension of real life, or a view of what a perfect life could be.
Or it could be a fabrication of how we think life should be, an idealized version of life, upon which we can project our fantasies. To quote ‘Mad Men’s’ Don Draper “What you call love was invented by guys like me to sell nylons”.
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