The positive impact of customer experience in retail
As a retail business owner, you must surely acknowledge that running a retail business in demanding in 2024! With hundreds of brands competing for consumer attention in a saturated market, the challenge lies not just in attracting customers, but also in retaining their loyalty.
With so many options available, a negative experience can easily prompt customers to switch to one of your competitors. That being said, improving the shopping experience directly influences consumer behaviour, satisfaction, and ultimately, success for your store.
An insightful observation by Accenture highlights that 64% of consumers find customer experience more important than price, and, according to Salesforce, 86% of consumers is even willing to pay more for excellent customer experience. This emphasises the significant role that customer experience plays in influencing purchasing decisions.
Building emotional connections with your customers for growth & loyalty
Retailers that invest in enhancing their in-store experience for their customers are expected to benefit from increased customer engagement. These customers, both new and returning, are likely to increase their visit frequency due to the positive shopping experience, and you, can effectively differentiate yourself in a crowded market as a retailer.
Those who focus on creating enjoyable experiences resulting in the formation of emotional connections with customers not only stand out, but also build lasting growth and loyalty in the changing retail industry.
Research from Harvard Business Review shows that customers who feel emotionally connected to a brand tend to spend much more over time - 306% more, in fact! This means that investing in creating meaningful relationships with customers can boost profits and keep them loyal to your brand/store.
Engaging your customers with interactive personalisation in your store
Our innovative personalisation solution - the PIY Startkit - introduces an engaging way for your customers to personalise any of your products and create something unique and personal, making shopping at your store an enjoyable experience.
This will not only enhance customer loyalty. Once people learn about your store having the option to make any product truly personal - by receiving a gift that was purchased at your store, for example - will encourage potential customers to come in and try it out for themselves!
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Try the PIY Startkit for free to see what it can do for your business - and, if you sell online as well, you can also implement a similar solution (PIY Online) into your e-commerce store (currently available for Magento, WooCommerce, Shopify).
Get in touch
Contact us today to learn more on how our personalisation solutions can help your business grow:
Tel. (NL - HQ): +31 (0)78 20 55 200
Tel. (UK): +44 (0)1744 90 29 97