Positive Changes with AM/FM Radio
Kevin Jenkins
Conceptual, Multi-Cultural, Marketing Professional Helping Companies Achieve Results with Urban Radio Advertising
In the audio ecosystem, AM/FM radio leads the pack. Also, when it comes to sheer audience reach, AM/FM radio is the lead medium. Our radio research partner 尼尔森 is implementing new measurement technology that will help ad agencies and advertisers see how AM/FM radio can impact their investment. I'm looking forward to this positive change that will benefit the entire radio ecosystem.
See the RAB link below for more details: