Positive Changes with AM/FM Radio

Positive Changes with AM/FM Radio

In the audio ecosystem, AM/FM radio leads the pack. Also, when it comes to sheer audience reach, AM/FM radio is the lead medium. Our radio research partner 尼尔森 is implementing new measurement technology that will help ad agencies and advertisers see how AM/FM radio can impact their investment. I'm looking forward to this positive change that will benefit the entire radio ecosystem.

See the RAB link below for more details:

https://www.rab.com/ThisIsRadio/

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