Positioning Your Product as a Profit Center
Curt Anderson
#GirlDad | Author of "Stop Being the Best Kept Secret" | Exciting New LinkedIn Live Stream Course | Get Your FREE Digital Game Plan | LinkedIn Live Show Every Monday & Friday at 12:32 EST
Are your prospecting efforts missing the mark?
If you’re ready to make prospecting more effective, tune into the MFG eCommerce Success show as we welcome Sara Murray , CEO of Sara Murray, Inc. and host of the “Prospecting on Purpose” podcast. Known for transforming sales approaches, Sara has helped countless professionals build trust-driven connections that turn prospects into loyal customers.
With her innovative “Prospecting on Purpose” framework, Sara empowers teams to go beyond product-driven pitches and foster genuine human connections. A top-rated podcast host and seasoned speaker, she’s reshaped how businesses communicate with prospects, especially in complex B2B settings.
Gain insights into creating trust-based relationships, using consultative sales methods, and closing deals with confidence.
Key Highlights
? Blockbuster Memories and First Jobs 0:10
? The Decline of Blockbuster and Evolution of Entertainment 9:11
? Starbucks as a Case Study in Customer Experience 9:52
? Program Selling vs. Product Selling 11:53
? The Importance of Understanding Client Needs 14:38
? Four Steps to Effective Communication 34:26
? The Role of Listening in Sales 40:55
? Adding Value in B2B Sales 43:04
? Practical Tips for Building Relationships 43:17
? Closing Thoughts and Final Advice 43:32