Positioning Your Conversation During Long-Term Care Insurance Awareness Month

A month ago, AIP Marketing Alliance shared some informative webinars hosted by a few of our contracted insurance carriers with standalone or hybrid long-term care insurance products. During these sessions, agents asked a few questions about the state of LTC in the United States, which led to a couple of interesting conversations.

AIPMA touched on most of these statistics in last month’s LinkedIn newsletter as we shared how the state of Washington has impacted how state governments nationwide are assessing LTC – and working on solutions to the growing problem of paying for care. Long-term care costs continue to escalate on a state-by-state basis, as stated in our latest blog.

In this LinkedIn newsletter, AIPMA is focusing more on the resources financial professionals/agents/advisors can utilize to promote the value of long-term care by leveraging a few industry and carrier microsites. NOTE: Please contact AIPMA for the financial professional only links for the carriers below as they are for financial professional use only.

• What Care Costs: With a sponsor password, you can break down the actual LTC costs/options by state and drill down into cities too. For example, the Michigan breakdown allows you to select Detroit/Ann Arbor/Flint, Saginaw/Bay City, and Kalamazoo/Battle Creek. Contact us for the password.?? https://www.whatcarecosts.com/Sponsor/national
• Life Happens: Their LTC 101 section is approved for sharing with consumers, plus Life Happens breaks down some of the LTC misconceptions and answers common LTC questions. https://lifehappens.org/long-term-care-insurance-101/
• EquiTrust Bridge Microsite (Annuity with LTC): Bringing together long-term care coverage, a science-based wellness program, and a Non-Qualified fixed index annuity, Bridge allows your clients to plan for a secure, healthy future.
• Global Atlantic Microsite (Annuity with LTC): ForeCare combines the traditional features of fixed annuities – with additional benefits available for qualified long-term care (LTC) costs. These long-term care benefits can offer your clients a simple way to help address the most serious threat to their retirement savings — the high likelihood of needing long-term care services.
• Lincoln Financial Group Microsite (MoneyGuard?): MoneyGuard Market Advantage?, a variable universal life insurance policy, allows your clients to not only spend down their death benefit to pay for qualified long-term care expenses but also provides an additional pool of long-term care benefits.
• OneAmerica Microsite (Care Solutions?): The Care Solutions? product suite offers asset-based long-term care products that may provide individuals and couples with options to help them protect against the threat of LTC expenses – and still provide value if care is never needed.

AIP Marketing Alliance has also created new 2023 Long-Term Care Insurance Awareness Month materials approved for consumer use, including social media posts and a video with the latest LTC statistics. You can contact us at [email protected] to request these materials for your use. We also can custom brand with your logo as requested.

We hope these materials are useful as more families will have the LTC conversation during the holidays. Please get in touch with our Business Development team at (800) 783-5206 Press #2 if you need a specific illustration for a client/prospect.