Positioning Your Company as an Industry Leader

Sure, pop stars may become overnight successes with seemingly minimal effort — a style shift here, an autotune there — but having substance and being taken seriously as an artist is an entirely different game. Software companies’ marketing teams face a similar challenge: Although a social post may go viral and boost your brand, building leadership in your field takes time.

This month, we showcase strategic insights for establishing lasting authority and customer affinity, from blog content strategy to PR tactics to AI guidance. We also highlight a website update for a digital health company working to improve health equity through predictive analytics technology and community engagement and offer SEO insights to elevate your standing in search.?

From Our Blog: Digital Marketing Strategies

Health Technology Public Relations: Tips to Get Bylines in Top Publications?

Without customer trust, companies can have the greatest product ever created but never earn a penny. One way to foster that trust and get in front of high-quality prospects is placement in major publications. We share some invaluable advice.

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Healthcare SaaS: How to Build an Effective Blog Content Strategy

Are you giving potential customers sufficient reasons to visit (and keep coming back to) your website? If you aren’t producing blogs, we can answer that question for you. Learn why you need these essential assets and how to get the most impact from them.

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Client Spotlight:?Creating a Site to See for Clinical Research Diversity ?

Acclinate’s mission is centered on increasing diversity, equity, and inclusion in clinical trial participant pools, and its NOWINCLUDED community-based engagement platform is a critical tool in this work. However, in 2023 a Spot On assessment uncovered a disconnect between the visuals on Acclinate’s main website and the image projected by NOWINCLUDED. ?

To resolve this issue, Spot On’s design team created a plan to clearly show how Acclinate’s software, services, and goals intersect and used agile methodology to update and relaunch the home, “how it works,” and demo pages on an accelerated, nimble timeline.?

In the end, they delivered a full website revamp, led by dynamic new home and solutions pages that better capture all that Acclinate offers.

Check out the new site by clicking the image above. More of the Spot On designers’ standout work is available on our website.?

Are You in Search of Better Organic Traffic??Spot On’s SEO Analysis Can Help

You can have the best content quality in the world — blogs and other resources with unique insights, expert analysis of challenges and trends, and copy that jumps off the page — but if it’s not performing like you’d hoped, it’s time to look under the hood and see whether it’s structured properly and you have the right SEO strategy to be found by Google and other search engines.?

With our SEO Analysis, Spot On evaluates your current methodology and reports on data and metrics such as:?

• Keyword Rankings?
• Backlinks?
• Domain Authority?

We'll also share insights and recommendations from what we find. To get started, reach out to our team here.

Resources Center: Master the ABCs of AI-Assisted Content Generation

By now, pretty much everyone’s experimented with AI for creative endeavors, read AI-generated articles, or seen a lot of shiny, slightly-off-center images produced by AI design programs. And although AI initially struck fear in the hearts of writers and artists afraid of losing their jobs to machines, at this point, AI-generated writing and imagery is easy to spot because it’s missing something – authenticity, the right number of fingers on a human hand, natural human speech, etc.?

This doesn’t mean that AI isn’t helpful for speeding along quality work driven by humans, however, and in our AI Content Generation Guidelines, we outline best practices for using AI as an assistant in stellar content development.?

Download the Guide