Positioning Your Clear Aligner Brand: A Clinical-First Approach

As the Head of Clinical Operations at Eon Dental, Reham Kilano 's expertise and insights have been instrumental in shaping the narrative of a clinical-first approach. This thought piece by Dr. Reham delves into the pivotal role of healthcare providers and the power of committing to clinical excellence.

In the dynamic landscape of clear aligners one truth remains uncontested: one must forge a path as the need for a clinical-first, outcomes oriented clear aligner brand becomes unmistakably clear. This thought piece delves into the pivotal role of healthcare providers in the face of the escalating demands and explores the essence of being a trailblazer—a clinical-first organization that not only adapts to the evolving scientific landscape, but propels it forward. In an industry where technology outpaces formal education, positioning as a clinical-first organization is indispensable.?

Pioneering a Clinical-First Approach

To comprehend the significance of this clinical-first journey, one must reflect on the recent challenges encountered by D2C brands. Whether succumbing to bankruptcy or pivoting into direct-to-doctor (D2D) business models, these episodes underscore the irreplaceable role of dentists and orthodontists in the realm of clear aligner treatment. Clear aligners, at their core, are more than a mere aesthetic solution—they represent a medical device where the doctor's expertise is woven into the very fabric of the treatment. As with any medical treatment, while there are general treatment guidelines, however, the expertise of the doctors remain at the core of the treatment and are an integral part of each case’s success .?

It is important to support doctors at every touchpoint of their engagement with clear aligners. It's a journey that starts before the first case is even selected for clear aligner treatment. Equipping and empowering doctors begins with robust education and training. An online education platform and Hands-on Training (HoT) services are essential, offering a comprehensive foundation for doctors venturing into the clear aligner domain.

Supporting doctors is not just about providing tools; it's about fostering an environment where they feel confident and competent. This support extends to assessing treatment plans, understanding their intricacies, and ensuring that the clinical expertise of the treating doctor is front and center.

The Crucial Role of Continuous Clinical Support

However, the journey doesn't end with education and training. We recognize the urgent role of continuous clinical support. Supporting and guiding doctors, especially in the crucial early stages, is significant. The first three cases are decisive. By providing support to doctors and guiding them through this phase, we've noticed a notable improvement in their adoption of the clear aligner treatment modality.

This hands-on approach during the initial cases not only boosts doctors' confidence but also enhances their capability to handle more advanced cases. The type of clinical support evolves in tandem with the doctors' growing expertise. It's a symbiotic relationship where the organization must commit to being a partner in the journey of continuous learning and adaptation.

Navigating the Dilemma: Equipping Doctors Amidst Patient Demand

The clear aligner industry presents a unique dilemma for healthcare providers. Doctors are saying, 'I don’t know how to treat cases with clear aligners, but my patients are demanding them.' In response to this dilemma, building a successful brand becomes about equipping and empowering doctors. Positioning as a clinical-first organization is not just a strategy; it should be a philosophy deeply embedded in your approach. You should realize that success isn't solely about aligners; it's about the entire clinical experience.?

Partnering with a Clinical-First White-Label Partner

If you do decide to go the white-label route with your clear aligner brand, I cannot emphasize enough the importance of partnering with a clinical-first white-label partner. You need to make sure that any decisions they make regarding manufacturing processes, treatment planning, software updates, and clinical support, are made with clinical optimization as the guiding force. In short, their North Star should always be optimizing clinical outcomes. A strategic partnership of this sort ensures better results for patients, enhances the satisfaction of doctors, and ultimately increases their utilization of your brand.

Eon Aligner: A Testament to Clinical Excellence

Our experience with our own brand, Eon Aligner, has been instrumental in shaping this clinical-first manifesto. The conclusion drawn from this journey is clear—positioning as a clinical-first organization is not just a choice; it's a necessity.

We have curated our clinical services for white-label clients based on these principles. The commitment to supporting doctors spans from education and training to assessing treatment plans and continuous clinical support. It's a comprehensive approach that recognizes the multifaceted nature of the clear aligner landscape.