Positioning: Insights from Hobbes, Spinoza, and Evelien Verschroeven ;^p
Evelien Verschroeven
Accelerating Learning & Innovation with BOBIP | Expert in Relational Cognition & Knowledge Building | Helping Organizations Unlock Their Full Potential ??
In the realm of relational cognition, the term "positioning" carries a specific meaning that deviates from common interpretations, especially those influenced by Hobbesian views and the competitive landscapes of social media. Unlike the notion of positioning as a tool for comparison and rivalry, within the context of BOBIP, positioning takes on a profound essence aligned with the philosophy of Spinoza.
The competitive nature of humanity continues to play a central role. Let's take a moment to reflect on Hobbes' perspective on positioning. Thomas Hobbes painted a picture of a society where individuals constantly strive for a better position, driven by the desire to compare their happiness with that of others. Individuals position themselves. Nowadays, we also hear expressions like "asserting oneself." Position, competition, being the best, power...
To maintain one's position or power, the only apparent option seems to be the pursuit of more power, an endless quest to increase influence. This idea has seamlessly transitioned and strengthened in our transactional era, fueled by an unrelenting pursuit of more, bigger, and better. The notion that there are no limits to self-preservation when in conflict with others captivates our imagination and is illustrated in our thoughtless imitation, especially on social media. We maintain our position/power by seeking more; we crave more "likes," and the more we receive, the more we desire. (PS: Instead of a "like," a comment, challenge, or engagement is much more enjoyable and conducive to learning.)
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However, this Hobbesian perspective on competition faces criticism from Baruch Spinoza, a philosopher who delved into Hobbes' work. Spinoza argues that the pursuit of self-preservation doesn't necessarily stem from comparison with others. In contrast to Hobbes, Spinoza emphasizes that individual development doesn't have to come at the expense of others. The boundless imagination that Hobbes describes, leading to rivalry, according to Spinoza, doesn't guarantee wisdom or happiness. He advocates for internal dialogue and self-reflection as keys to understanding one's own capacities and limitations. Spinoza encourages individuals to start from their own reality, acknowledging their possibilities and limitations, and to ask: who or what brings out the best in them, choosing collaboration over competition. (Post-competitive society)
Positioning within BOBIP differs from Hobbes' comparative approach. BOBIP primarily focuses on "learning" or developing one's own potential, inherently overlapping with well-being. Recognition, both internally and externally, of strengths in knowledge and skills fosters a sense of appreciation and also contributes to group dynamics. BOBIP's positioning, based on relational cognition, involves understanding and developing individual potential and, through commitments with others, ensuring the accelerated growth of the group's knowledge and skills. BOBIP employs semi-structured conversations to support individuals in their internal dialogue, providing insight into what they can contribute/get to the group. The result is a genuine relationship based on commitment and a shared pursuit of collective progress.
This positive positioning, rooted in self-reflection and collaboration, is no longer a race to the top but a collective journey towards development, where the success of the individual goes hand in hand with the progress of the group.