Positioning, information gain, and prioritization – The Marketing Matters, Monday Ed.
Vassilena Valchanova
Content Strategist & Brand Messaging Craftswoman ?? I help brands build meaningful relationships with the people who matter. ? Sharing strategic ways to create value-packed content and stellar brand messaging.
Welcome to Marketing Matters – Monday Edition! Every week, I'll share a short and sweet set of pieces on digital strategy, branding, and content marketing. I hope it'll help you start your week on the right foot. If you like it, you'll love the full edition delivered to your email every Friday . This week, we covered the incentives of social platforms and how marketers can use them to their advantage.
by me and Tomasz Lisiecki ???? :
?? Positioning and Messaging for B2B Growth
Here's a recent conversation with Tomasz for the What's Web podcast. In it, we dive into personal and corporate brands, we speak about building a stellar brand through the power of messaging and positioning. We discussed why different brands need different types of messages depending on the product lifecycle. We mentioned Slack, AI, JTBD, and the fact that everyone you talk to lies to you :/
by Emily Kramer at MKT1 :
?? How to prioritize marketing activities & avoid random acts of marketing
This is a very detailed step-by-step and I definitely suggest you give it a read if you’re in charge of managing your marketing team’s plan for 2025. It’s a robust system, but it’s a complicated one as well. So, if you want to implement some or all of its elements, start planning now!
领英推荐
by Michael Ofei at Backlinko :
?? Information Gain: How Top Content Leaders Win at SEO
Even if you’re familiar with the concept of “information gain,” this post provides some great examples worth your time. And it also provides ideas on how to increase information gain—even providing a useful way of implementing it into content briefs.
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Websites for B2B SaaS. Founder of NerdCow, a London-based web design consultancy. Mentor at GrowthMentor, focused on the website strategy for startups. Host of What's Web podcast.
1 周How is it November already? I appreciate this time of the year as things slow down. We clean up, regroup, and get ready for the next year. Pretty satisfying ?? Thank you for mentioning our interview. I keep coming back to it for a refresher on positioning and messaging. Really good stuff. Appreciate!
Brand positioning made easier | I help founders & marketers position their brands for growth ?? | Follow me for daily tips on branding
1 周It’s not too late for planning!