There is no such position as Marketing Manager for your startup?

And that is true! The term is simply too broad! There are more than 30 specialisations for marketing managers on the market! Some of them are responsible for attracting traffic through content, paid search, some of them through SoMe channels like Linkedin, some of them through established relationships with stakeholders!

In 2023 AI has added hundreds of tools for marketing, and AI added even more different vacancies for marketing Managers. Some sources say that AI will only create new jobs in the field ,not the opposite! (one of sources was an interview of Freepik CMO Carlos Cantu I recently read)

So why it is difficult to find a Marketing Manager?

Often, companies begin their search without a marketing plan or the necessary tool, they believe that a marketer should write this plan. For this to work, company either needs to hire a senior-level professional or find a specialist from a company with a similar business model.

Based on my experience, and stories of other startups, it takes at least 2-3 attempts to right Marketing Manager.

Too high expectations

Many startups tend to believe that that a marketer will immediately find the weak points in the marketing strategy and start attracting new clients. However, this is the prerogative of expensive CMOs who understand how business metrics are connected.

A specialist with a niche experience, or a middle/ manager should work in collaboration with founders, which expertise and vision should help to create a strategy together.

So who do we need for our startup?

Nowadays there are no such position as Marketing Managers, there are more than 30 categories of this position, some of them are:

• CMO

Leads the department, developing and implementing comprehensive marketing strategies. He sees the bigger picture, connects all tasks with business goals, forecasts revenue, and knows how to influence metrics.

• Digital Marketing Manager

A Digital Marketing Manager is needed to create a sales funnel, attract traffic, test hypotheses, and establish a system. Knowing how to manage tools like paid search, target ads on social media channels etc.

• Ecommerce Marketing Manager

Specializes in sales on marketplaces like Amazon, optimizing the operation of online stores, and increasing conversion rates to purchases.

• B2B Marketing Manager

Specializes in marketing aimed at business clients rather than end consumers. The distinction of such a specialist lies in the ability to work with relevant channels and knowledge of the industries. Attracting new stakeholders and creating relationships

• Growth Marketer

Analyzes data and focuses on the rapid and effective growth of a product or brand in the market. Unlike a traditional marketer, this specialist is distinguished by in-depth analytics, working with the entire marketing funnel, and making changes directly to the product.

• Content Marketer

Works on promoting the company through content, which can be of any type: articles, videos, infographics, surveys, podcasts. Content marketers are often confused with PR specialists because they also work with content. While their roles overlap, they have different goals.

• CRM Marketer

Works with the company's customer base, increasing the number of contacts with potential clients, segmenting customers, setting up email campaigns and chatbots for each channel, and planning campaigns for engaging warm leads and retaining customers.

• Product Marketer

Seeks Market Fit for a specific product: researching the market, developing positioning, and creating a promotion plan. A Product Marketing Manager is needed for a business launching a new product to market or aiming to find new growth opportunities for an existing one. The ideal stage for this role is during the MVP stage

In Conclusion…

So which marketing manager does your startup/business needs? I think a clear plan on what to do should come from founder team first, and then hire first experts to test the hypothesis. If the company possess with a bigger funds and ready to test at the very beginning, it is worth to hire a CMO at the very beginning and create a team of experts for different activities, (such as Product Marketing, CRM expert, Digital Marketer etc.

Connect with me!

Hi, I’m Mark Daniel Zalomajev , Founder and CEO of INNELS . We’re a full-service marketplace agency committed to helping innovative brands succeed in global markets.?

Feel free to connect with me on LinkedIn or visit our website at INNELS.com. If you're related with Amazon selling, check out our free Amazon content and tutorials by joining our Skool community here: Skool Community.