Poshan Maah 2024: Nourishing a Healthier India

September marks ‘Poshan Maah 2024’, a nationwide celebration dedicated to promoting nutrition awareness and driving action towards building a healthier India. It was in 2018, PM Shri Narendra Modi launched the 'Rashtriya Poshan Abhiyan' to address malnutrition by focusing on the nutritional status of Pregnant Women, Lactating Mothers, Adolescent Girls, and Children up to the age of six. This year, in its 7th phase, the Poshan Maah campaign is focusing on critical themes such as anemia prevention, growth monitoring, effective service delivery through good governance and technology, "Poshan Bhi Padhai Bhi," and supplementary nutrition.

Rashtriya Poshan Abhiyan - Progress So Far

India has made tremendous strides in the fight against malnutrition. With over 10 crore people getting benefited and over Rs. 94698.59 Crores being released and spent under the Mission Saksham Anganwadi and Poshan 2.0, the campaign has significantly improved nutritional outcomes in communities across the country.

This year's Poshan Maah focuses on:

-Anemia Mukt Bharat: Focused on reducing anemia through a 6x6x6 strategy (six age groups, six interventions & six institutional mechanisms), this initiative plays a pivotal role in improving maternal and child health outcomes nationwide. As of August 2024, 95% of pregnant women & 65.9% of lactating women in India have been provided 180 Iron & Folic Acid (IFA) tablets to combat anemia.

-Tech-Driven Solutions: Leveraging digital platforms like POSHAN Tracker to monitor and improve real-time nutrition delivery for over 10 crore beneficiaries.

-Intensified Jan Andolan: Community-led activities promoting nutrition awareness in every household. There have been reported more than 100 crore nutrition-centric sensitisation activities under various themes since the launch of Poshan Maah in 2018.

Poshan Maah 2024 is more than just a campaign—it's a movement. By engaging adolescent girls, continuing support for the ‘Anemia Mukt Bharat’ program, and leveraging community participation, India is accelerating its journey towards a malnutrition-free future.

India's commitment to nutrition is a cornerstone of its ambition for sustainable development. Let's pledge to work together, ensuring that every child, mother, and family in India has access to nutritious food and a healthy future.

Join the movement. Together, we can achieve a malnutrition-free India!

#PoshanMaah2024 #NutritionIndia #MyGovIndia

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