Portugal has Best Price-Quality Ratio in the World

Recently I came across comments made by André Jordan, the resort tourism icon from Portugal: “I believe the country is the tourism destination with the best price–quality ratio in the world.” André Jordan knows about tourism. The 88-year-old entrepreneur was recently recognized as a recipient of the Portuguese “Prémio Carreira” which recognizes the best companies, practices, and tourism projects in Portugal.

Travel and tourism is a cultural experience. People are social beings. The opportunity to travel and tour energizes the mind to appreciate and respect different cultures customs and languages - it’s a way to get to know our global neighbors and learn what is right about them. Portugal is a model case-in-point. The people are friendly, the food represents a culinary treat, and the country with its cities and beautiful countryside is an esthetic delight. The Portuguese products are of top rate quality. Portugal enjoys a wealth of historical treasures -- when it comes to travel and tourism, it doesn’t get any better.

Somehow, André Jordan and the Portuguese have been able to continue to improve the quality of their tourism product. During the past 50 years, it seems as though the experience could never get better. As an executive in the travel-related service industry and former chairman of the World Travel & Tourism Council, I have seen the tourism experience continue to improve, it has done so without exorbitant price increases. My wife and I spent our honeymoon in Portugal 55 years ago. That trip was a high-end value proposition then and it remains so today. In many ways, André Jordan has made an astute observation when he claims that: “Portugal has the best price-quality ratio in the world”.?Here’s a shout out to André for reminding us of the wonders of Portugal and the bright outlook for its tourism future.