Portfolio Round Up: Eat Better

What happens when you combine age-old food wisdom with modern day nutritional needs? You Eat Better! And that’s exactly what our recent investment aims to do.

Eat Better is a Jaipur-based company that makes delicious, nutrient dense snacks with premium and healthy ingredients. They offer vegan, gluten free, and 100% natural plant based snacks with no added sugar or preservatives.

If you take a closer look at today’s D2C space, you’ll observe that healthy snacking brands are on the rise given the increasing consumer demand. Research suggests that 60% Indians snack more than twice a day, and 15% of them are super snackers, who snack more than 4 times a day. Furthermore, 85% of Indian consumers feel the need for healthy snack options.

In 2020, the Indian snacks market was valued at USD 11.08 Billion, and it is expected to grow at a CAGR of 13.24% to reach USD 23.36 Billion by 2026. Additionally, clean healthy snacks formed 19% of total snacks launched in India from Feb 2020 to Jan 2021, compared to 11% in Jan 2016-Feb 2017.?

These facts make us all the more aligned to the vision of Eat Better, which has curated snacks with an interesting proposition of mixing health, taste, and nutrition into munchable snacks.?

All of our portfolio companies have one common denominator, remarkable founders who are passionate about what they are building.?Shaurya Kanoria?and Mridula Kanoria are a fine embodiment of this. Mridula’s deep product knowledge and Shaurya's sense of building businesses are the reasons why EatBetter has become the go to choice of some of the largest enterprises in the country for their gifting needs.

We believe that Eat Better has all the ingredients to become a brand to reckon with in the growing healthy snacks market in India.?

Want to feel good about what you eat? Try Eat Better -?https://lnkd.in/gmvU3bnH