Porch Group Media Sets the Standard in Consumer Data Accuracy

When it comes to consumer data, accuracy is the foundation for marketing success. At Porch Group Media, we take this responsibility seriously, which is why we’re proud to be recognized as a top performer in the Truthset Data Collective, the industry’s trusted authority on data accuracy.

In Truthset’s latest quarterly report, our commitment to delivering reliable, high-quality data shines through. This recognition highlights our dedication to transparency and innovation and underscores how we help marketers achieve the full potential of their data-driven campaigns.

What is Truthset?

Truthset acts as the gold standard for measuring and improving consumer data accuracy. Through its Truthset Data Collective, the world’s largest data providers collaborate to enhance data transparency and quality. Using a patented methodology, Truthset measures the accuracy of consumer attributes each quarter.

Porch Group Media’s Partnership with Truthset

Since joining the Truthset Data Collective in 2020, Porch Group Media has consistently demonstrated its leadership in data accuracy. Truthset’s quarterly measurements validate Porch Group Media’s commitment to delivering reliable, high-quality consumer data.

Performance Highlights

Porch Group Media continues to excel within the Truthset Collective, achieving remarkable results this quarter:

• Top-Tier Accuracy for 3+ Quarters Fourteen attributes have consistently maintained top-tier accuracy for multiple quarters, highlighting sustained quality.
• Top-Performing Attribute: Home Renter The “Home Renter” attribute achieved an impressive index of 106 this quarter and has been a top performer for three consecutive quarters.

Attributes That Exceeded Industry Baselines

Porch Group Media’s data excellence spans multiple categories, including demographics, geography, and consumer behaviors. Notable attributes that surpassed industry standards include:

Looking Ahead: Porch Group Media’s Commitment to Excellence

As a leader in the consumer data industry, Porch Group Media continues to set the bar for data accuracy and quality.

Through its partnership with Truthset, Porch Group Media is not just participating in the push for better data—it’s leading the way. With consistent top performance and a commitment to transparency, Porch Group Media ensures its clients see the value of accurate data in every campaign, decision, and outcome.

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