Popup discounts: to give or not to give?

You’ve seen them plenty of times already. You might even be a little iffy about them:

Popups offering a discount.

(queue suspenseful DUN DUN DUN music)

Well, here’s the thing… Popup discounts work wonders for getting cold traffic to sign up to your list and order something.

"But what about bargain hunters?

And won’t our margins take a hit?"

If that’s what you’re asking yourself, rest assured, you’re not the only one.

It’s the number one question we get asked about on our onboarding calls… Along with "can we just not do popup discounts please?"

So let’s set the record straight and talk numbers…

Frequent split testing, as well as Klaviyo’s own research, makes it clear:

Popup discounts can…

• x2 the number of first-time buyers.
• x2 or even x3 signup rates.
• x4 repeat purchases in the long term

These numbers are taken from Klaviyo's research.

Sure, everything needs to be tested. But in this case, the numbers paint a clear picture.

Bottom line is this:

Discount popups work MAGIC to grow your list and boost first-time purchase revenue. (Unless you’re one of the few exceptions, like a luxury brand where discounts are off brand... but we have other clever solutions for those cases ??)

In any case, if you’re still not convinced about offering popup discounts…

OR if you need help with other areas of your email marketing strategy…

Just click here to book a quick call!

Talk soon,

Daniel