Popular Mutual Funds = Perfect Mutual Funds? Far From It.

Standing for the underdog as we do at Havener Capital Partners means that sometimes you are unpopular. Every #1 manager, hit song, or New York Times best seller started from the bottom. (Even Drake knows that.)

A lot of third party marketing firms will tell you they partner with “best of breed” managers.

IF EVERYONE IS SAYING IT, THE SKEPTIC IN ME QUESTIONS IF THEY ARE ACTUALLY ALL DOING IT.

Even if they all are, it’s fine with us. We are partnering with the firms that are working their way to the top and we are helping them get there.

Undiscovered mutual funds, new mutual funds: we get your struggle.

Seth Godin (the newest member of my imaginary advisory board (topic for another blog)) recently wrote a blog post, “Greatest Hits are Exhausting,” that reaffirmed my passion for the unique role we play in the mutual fund landscape. Wanted to pass it along incase it helps you recognize where you may be unknowingly influenced by what is popular and overlooking what might be best for you, your firm, your clients, etc.

Sometimes it’s helpful to challenge our thinking. 

To read Seth's blog post, click here. 

Looking for tips on how to market your mutual fund? Check out these blogs from Havener Capital Partners.