A Popular Meta Creative Feature is Going Away, Shopify Releases 150+ New Tools
Meta Dynamic Creative is Going Away
It appears Meta is getting rid of dynamic creative this month. The feature used to automatically mix and match creative assets to “personalize” ads for individual users at scale.
Maximizing Your 'Return on Creative' on TikTok
TikTok released a 14-page whitepaper showing marketers how to use creative elements to boost resonance and optimal brand messaging.
Shopify drops 150+ new tools
Shopify just gave merchants access to its Sidekick assistant. It answers questions and dishes tips on what customers are up to. You’ll also find a new image-generation tool that lets you create media for ads and emails while using your phone, not just your computer. Overall, Shopify has made over 150 updates.
Meta’s Product Level Video: What Is It and How Do I Get Started?
Product Level Video is a solution that allows advertisers to upload video assets directly into their catalog at the product/SKU level. It’s basically the video version of catalog ads/dynamic product ads, which used to be for images only. We’ve put together a quick guide below outlining the benefits of the solution, how to get started, and best practices for success.