Popular Japanese Haircare Brand Tokio Inkarami Banks On Volleyball’s Popularity

Volleyball World has secured a deal with Japanese FMCG company Ifing Co as the Official Partner of the Women’s and Men’s Road to Paris Volleyball Qualifier 2023 in Japan through its leading haircare brand Tokio Inkarami.?

Tokio Inkarami is banking on the event to demonstrate its passion and creativity as the world’s best teams battle for a coveted spot at the Paris 2024 Olympic Games. Under the deal, the household name will be able to showcase its haircare products to enthusiastic fans in the stands and reach a global audience through Volleyball World’s streaming platform VBTV.

It was no surprise to see Tokio Inkarami join the volleyball sponsorship bandwagon as it has been largely fuelled by the trajectory rise of Japan’s national teams over the past year.??

Following the deal, Finn Taylor, Volleyball World’s CEO, shared,?“We are happy to introduce Tokio Inkarami as an Official Partner of the Road to Paris Volleyball Qualifier in Japan. Tokio Inkarami pursuit of perfection complements Volleyball World’s dedication to delivering exceptional events for the world’s best volleyball players. We have complete confidence that the Road to Paris Qualifiers will captivate fans worldwide and further elevate the Tokio Inkarami brand as our partner.”

Masanao Fuyuhiro, President and Representative Director, Ifing Co, added,“Tokio Inkarami supports various sports and athletes based on the Group’s beliefs of “passion for dreams”, “striving for perfection” and “a career built up with the best”, which is similar to the passion of the players from the countries participating in the OQT who are competing in the fierce competition to qualify for the Paris Olympics. We will continue to develop and manufacture the ‘perfect’ hair care products for our customers and look forward to supporting volleyball and all its players in their quest to become the best in the world, though a common vision that brings us together.”

Japan had successfully hosted a Pool of the incredible Women’s Qualifier last month and recently staged Pool B of the Men’s Road to Paris Volleyball Qualifier—traditionally known as the World Cup in Japan—which culminated in both USA and Japan earning the first tickets to next year’s Summer Olympics in Paris.??

?According to ASN data, Japan has the 4th?largest market share (14.7%) for volleyball related sponsorship across Asia. The spends for the Japanese market in the first three quarters of 2023 has performed above the quarterly average investment of about US$1.1m; with Q123 (~US$1.5m), Q223 (~US$2.6m) and Q323 (~US$1.5m), and the forecast for Q423 is tipped to hit about US$1.5m for a promising year.??

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This article was first published in ASN's October 2023 no. 2 newswire.