A Popular Concept Reimagined: AR Mirrors in Pop-Up Stores

In the post-pandemic era, as online shopping surged, brands sought new ways to engage customers and offer their clients strong emotional experiences. Pop-ups have become a popular solution, earning a reputation as fast, dynamic, and effective marketing outlets.

Why Brands Love Pop-Ups

Engaging customers with pop-ups allows brands to reach new audiences and try out new unexpected locations before committing to permanent stores. This was evident with SKIMS , which opened its first European pop-up in London last year to approach a new client base.?

The pop-up strategy allows brands to expand their business and product range with minimal risks. A notable example is JACQUEMUS pop-up coffee house in Seoul shaped like its iconic Bambimou bag.

What's more, retailers frequently use pop-ups to introduce special collections and promote a sense of exclusivity for their loyal audience.

The Challenges of Pop-Up Stores

Despite pop-ups' popularity, brands find it increasingly challenging to stand out amidst growing competition. High construction costs, sustainability concerns, and difficulties in measuring the success of pop-up stores compel brands to seek novel solutions.?

Tech start-ups are stepping in to offer innovative solutions, which create engaging customer experiences while maintaining reasonable costs and improving overall efficiency. ZERO10 with its virtual try-on technology has collaborated with several fashion brands to create an immersive pop-up experience for retail customers.?

4 Ways AR Mirrors Can Elevate Pop-Ups

AR technology enhances the retail experience by offering unusual entertainment while helping overcome traditional pop-up disadvantages. Let’s look closer at the benefits of using augmented reality features in a pop-up store:

??Virtual try-on

In a pop-up setting, where space is often limited, AR Mirrors enable customers to try on clothes, shoes, or bags virtually, eliminating the need for physical samples and fitting rooms.?

?? Cost efficiency

By reducing the need for physical inventory and fitting rooms, AR mirrors can lower the operational costs of pop-up stores.

The concept of the AR Store, introduced by ZERO10 last year, can even eliminate the need for staff. All the services, such as browsing, fitting, and buying, could be integrated into a smart device.?

?? Measurable results

AR Mirrors track customer interactions and preferences, providing valuable shopping behavior and product popularity data. With AR Stores brands can also check how many orders were placed.?

?? Sustainability

The content of the AR Mirror can be customized according to brands' needs and campaign styles. This flexibility enables smart Mirrors to be used multiple times for various occasions, reducing construction waste and saving costs.

Moreover, smart mirrors' innovative nature raises curiosity and attracts customers' attention who have never heard of or interacted with the brand before. ZERO10 AR Mirror has proven its efficiency in boosting brand engagement and driving foot traffic.

If you are ready to explore the innovative pop-up solution, please fill out the form on our website and we will contact you soon.