??Pop Quiz: Is Your Marketing Strategy Ready for Fall?
?? Hey Friends!
September always brings that nostalgic back-to-school feeling, even years after graduating. It’s a time that feels like a fresh start—a perfect opportunity to refocus and double down on achieving our professional goals.
As autumn approaches, it's time for marketers to refresh their strategies and stay ahead in the ever-evolving digital landscape. The fall season presents a unique opportunity to reassess, adapt, and prepare for the year's final quarter.
Let’s explore a few key trends and tactics that can elevate your marketing game. Whether you're fine-tuning your approach or exploring new avenues, these insights will help you refine your strategy for the coming months.
?? 7 Ways to Revitalize Your Marketing This Fall:
The biggest takeaway here? Don’t be afraid to pivot! By reassessing your strategy and adjusting it as needed, you'll be well-positioned to capitalize on fall opportunities and set the stage for a strong finish to the year.
?? Older Adults Are Embracing AI
A surprising trend in the AI world is the rapid adoption among older generations. While many have assumed that younger people would be the first to embrace AI, the reality is quite different.
Data shows that people aged 35-44 not only make up the majority of AI users but also lead the way in AI education. They’re closely followed by the 45-54 and 55+ age groups. The most unexpected insight? The 25-34 age group accounts for the fewest AI users and the lowest participation in AI classes across the board.
In response, numerous classes have sprung up across the U.S., specifically designed to teach seniors how AI can enhance their lives while also addressing potential risks.
If you’re curious about how AI can benefit you, I’d love for you to join one of my upcoming workshops. Whether you’re new to AI or looking to build on your existing knowledge, everyone is welcome!
??Grammarly Introduces a New AI Detection Tool
If you are an educator or professor like me, you’re likely familiar with the challenges of identifying AI-generated content in student work. While several AI detection tools are available, their accuracy isn’t always reliable, making it difficult to substantiate claims of academic dishonesty.
Grammarly ’s latest feature aims to address this challenge by not only identifying portions of text that may be AI-generated but also offering insights into why those sections were flagged. This tool analyzes language patterns typical of AI, allowing educators to better understand and interpret the results.
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For students, this tool could be a game-changer. It enables them to check their work against billions of web pages and articles for plagiarism and now includes the ability to detect AI-generated text, ensuring the integrity of their assignments.
To explore this feature further, visit the Grammarly website .
??Upcoming Workshops, Talks & Courses
?? Business To Business Marketing at McMaster University (Virtual, Sept.9 to Dec.8)
?? AI & Social Media: The Future of Engagement at Canadian Marketing Association (Virtual, Sept.10)
??????Personal Branding at MTE Consulting (Private training) (Virtual, Sept. 11)
?? AI & Innovation: Navigating the Future of Business at TARA Talks Orillia (In-person, Sept. 12)
?? AI-Powered Marketing at reIGNITE Conference (In-person, Sept. 21)
?? Artificial Intelligence at 2024 Rural Communications Summit (In-person, Oct. 3)
?? AI for Non-Profits: Enhancing Efficiency and Impact at Canadian Marketing Association (Virtual, Oct. 8)
?? Introduction to Artificial Intelligence for Digital Marketing Communications at Humber College (Virtual, Oct.9 to Nov.6)
??Building Your Online Presence at Huron County Economic Development Corporation (In-person, Oct. 9)
?? The Future of Business Summit: Using AI and Digital Marketing for Growth at Community Futures Oxford (In-person, Oct. 10)
Have a great rest of your week!
Emily Baillie
Digital Marketing & AI Strategist, Trainer & Professor