The Poor Experience
Is a Great Result Worth a Poor Experience??
Navigation Point:??Structure?
I’ve often stated that?your client wants more than a solution to a problem – they want a transformation.?
And most business owners are hyper focused on delivering that end result. Even if it annoys the clients along the way!?
The Miserable Dental Experience?
Yes, I know, who LOVES going to the dentist? We know there will be some physical pain (what they call “discomfort”) and it’s also going to be painful for your bank account. But it’s all worth it in the end, right??Not really.?
Recently I was able to?walk out of?my dentist’s office with the comfort that I would never return. The next appointment would be?made?with a different?practitioner?altogether.??
Was the result poor? Did they make mistakes? No,?the work was ok.?But the process and experience made it miserable and stressful.?Not?an experience?I want to – or need to – repeat. There are a lot of dental health providers out there, so I will be on a quest for a better EXPERIENCE not just a good result.?
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What Made Me Not Want to Return??
I thought we were all taught in?our early years?to be kind and polite. To greet people, smile, and ask “how are you”? Apparently not all the folks passed that test. During four procedural visits, this dentist never once said hello. He didn’t introduce himself.?In my first acquaintance with him, as I sat in the patient chair in the reclined position, he rolled his seat over to my head and said, “are you ready?”?
Ummm?what??My eyes were as wide as golf balls. My blood pressure shot up.?
Honestly, that’s as civil and kind as he got. Did he do his job? Yes. Did the result turn out ok? Yes. Would I go back to him in the future? Not on your life.?
He never mentioned his name, never asked how I was doing. Never explained what we were going to work on today. He did, however, take opportunities to shoot extra X-Rays?and tell me about other “situations” that needed fixing in the future, while I had various and sundry objects stuffed in my mouth and couldn’t ask questions.?
There were even more issues and annoyances,?but suffice it to say that?a good result was NOT worth the miserable experience.?
How Are You?Delivering?A Wow Experience??
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