Ponderings from the Perch: 3 Email Marketing Myths Debunked

Bigfoot. Nessie. The Squonk. Some myths persist because they’re too compelling to let go. Other myths, on the other hand, are dumb and should vanish completely (like any concrete evidence of those first three.) It’s time to debunk three email marketing myths. 

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In this episode, Ashley Le Blanc and I tackle three persistent yet misguided beliefs about email marketing. Preview time!

1. Email marketing is dying: Email is still one of the most trusted forms of communication, and one of the strongest performing media buys.
2. Open rate is the most important metric: While open rates are a valuable metric, they are not the only defining factor of an email’s success. 
3. Unsubscribes are a cause for concern: Unsubscribes in mass quantities might warrant further investigation, but generally having a user unsubscribe has saved you time in list cleaning - which you should be doing!

Listen to the full episode to get facts, stats, and way more information about these common email misperceptions.

What else? Oh yeah, Ashley needs a podcasting nickname. It needs to be bird-themed. It can’t be Little Bird (taken), Momma Bird (taken) or Big Bird (not taken, but seriously wtf.) Anything else is up for consideration. Hit her up on Twitter @ashleyleblancc

Also, check out Val Geisler's Twitter feed for some amazing email wizardry! Val was be a speaker at Insights Marketing Day 2020. This 1-day virtual event features must-have marketing expertise for market research companies. We host it each year, so don't miss out on your next opportunity.

Get tips and tools from industry leaders, and leave informed and inspired!

Visit insights-marketing.org and check it all out.