Polygon: The Blockchain Of Choice For Some Of The Biggest Global Brands

Today, when we hear of a potential future in web5 and an internet ecosystem built up on Bitcoin, The current scenario is discrete. It’s Polygon (Matic) that’s doing the rounds and has emerged as the first choice of major brands. The Indian blockchain scalability platform is showing potential to be the next big thing in the crypto world by onboarding brands into web3.

Let’s break down some of the biggest Polygon collaborations so far.

1. Disney

In July, Polygon announced its selection for Disney’s 2022 Accelerator Program, i.e. a business and development program that is specifically created to increase the growth of global innovative organizations. There were a total of 6 companies selected by Disney, with polygon being the only blockchain network on the list.?

Disney announced that it would invest in the selected companies and assign one executive mentor to each. Not to mention, Disney’s brand and leadership would be a guiding factor for all the selected companies. Now that’s what we call acceleration!

2. Meta

The Meta CEO, Mark Zuckerberg, back in May confirmed that Instagram would start allowing NFTs on the platform. And guess the blockchain network it chose to extend its hands into the Web3 space? That’s right! Polygon. In fact, Meta announced polygon to be their primary blockchain for NFT integration.?

The primary reason why Meta chose Polygon could be its “The Green Manifesto”. A green initiative by Polygon, that would completely transform their entire ecosystem by becoming more sustainable and ultimately becoming carbon-negative by the end of the year. And not just to say. They have also started several initiatives and created a $20 million fund to ensure that it's done.?

3. Starbucks

Starbucks introduced its new venture into the web3 space and we are thrilled. This new program merges its famous Starbucks Rewards loyalty program with an exciting NFT platform. This allows consumers to sell and earn digital assets that would open doors for exclusive rewards and experiences.?

The program is aptly called Starbucks Oddessy and the blockchain it would use for the NFT platform is our very own Polygon.?

4. Mercedes

Daimler South East Asia, a subsidiary of the Mercedes Benz Group, introduced Acentrik, specifically designed for corporate consumers. It’s a data-sharing platform that will allow businesses to buy and sell data in a decentralized way.?

And this platform would be achieved using Polygon. It will also be leveraged to exchange data from a number of businesses such as insurance, clinical and scientific.?

5. Reddit

The popular social platform Reddit is not far along from the NFT party. In fact, it has created a party of its own. You heard it right! Reddit recently launched its very own collectible avatar marketplace. The good part about this marketplace is that it lets users buy unique blockchain-based profile pictures that too for a fixed price.?

And as these collectible pictures or “avatars” are supported by blockchain, these give purchasing rights o a license to the buyers to use those anywhere outside Reddit as well. And we hope that by now you have already guessed the blockchain network backing this marketplace. That’s the whole point of this blog.?

Not the end…

These were the top Polygon collaborations so far. But the list in no way ends here. There are other big names including HTC, NFL, Liverpool FC, Adidas & Prada, D&G and many more. With stakes this high, we can expect bigger collaborations and ventures for Polygon in stores in the near future.