POLITICO Playbook: HILLARY KICKOFF EVENT next month -- MARCO slogan: ‘A New American Century’

SIGN UP for Playbook: https://www.politico.com/playbook-signup/ 

By Mike Allen (@mikeallen; [email protected]), with Daniel Lippman (@dlippman; [email protected])

Good Monday morning. DRIVING THE DAY: Sen. Marco Rubio announces at 6 p.m. in Miami, with the slogan/theme “A New American Century,” and remarks designed to be forward-looking and optimistic in tone and message. He’s the third Republican to officially jump in, after Sen. Ted Cruz and Sen. Rand Paul. Trying to make a virtue of being sandwiched between Hillary’s video announcement and her early-state travel, Marco aims to send a page-turning message. His speech begins at 6:03 p.m. and lasts approximately 12 minutes, and will be livestreamed on MarcoRubio.com. Marco will speak about his family's story in the context of the American dream, and outline a new agenda to protect the dream for future generations.

Rubio will sit down with ABC’s George Stephanopoulos this afternoon for a piece to air on “Good Morning America” tomorrow, and will talk to NPR’s Steve Inskeep today in Miami. That interview airs on “Morning Edition” at 5:30 a.m. Tuesday. Immediately after the speech, the senator joins Sean Hannity to tape an hour-long edition of Fox News “Hannity.”

Rubio aides say 3,512 people requested tickets before registration closed on Friday, from every state except Vermont. Freedom Tower, once known as “the Ellis Island of the South” for its role from 1962 to 1974 as a federal assistance center for Cubans fleeing to the U.S. for political asylum, only holds about 1,000 people. So the Rubio campaign created a second event across the street, with a Jumbotron showing the pre-program (begins 5:30) and speech. Attendees will get Marco signs. Team Rubio fielded requests for more than 190 media credentials from over 65 outlets.

HILLARY and HUMA spent yesterday in a van headed for Iowa, with Secretary Clinton tweeting: “Road trip! Loaded the van & set off for IA. Met a great family when we stopped [for gas in Pennsylvania] this afternoon. Many more to come.” See the pic. https://bit.ly/1I5RR1l You just MIGHT be able to get a Hillary aide to confide to you that this trip was ALL HER IDEA. Per Google maps, Chappaqua to Des Moines is 17 hours -- 1,136 miles! Don’t you wish you were in the van? Let’s play the license-plate game!

A kickoff event is planned next month. In the meantime, during what the campaign is calling “the ramp-up phase,” she’ll be doing low-key, listening-tour-type events as grassroots organizers set up shop in all 50 states. The campaign will lavish love on all four early states – Iowa, N.H., S.C. and Nevada – as part of the “taking nothing for granted” posture. 

Hillary’s launch video, posted about 3 p.m. (to provide a little extra excitement for antsy reporters expecting a noon launch), begins with vignettes about everyday Americans’ “getting ready” plans for spring, including a gay couple planning to get married.

JOHN DICKERSON in Slate: “The campaign video ... was all about the people—expectant parents, job seekers, a same-sex couple on the verge of marriage, and women of all ages and ethnicities. This was a celebration of what National Journal’s Ron Brownstein called the ‘coalition of the ascendant’—the young people, minorities, and college-educated whites—especially women—who helped give Barack Obama his two victories and who Democrats think are the key to a string of future presidential victories.” https://cbsn.ws/1I62rWc

Clinton doesn’t pop up until 90 seconds in: “I’m getting ready to do something, too: I’m running for president! ... So I’m hitting the road, to earn your vote.” The message: The campaign is about other people (not her). The video, made by the Clinton creative team, was shot over the past few weeks in a number of locations, including Iowa and N.H. Everyone in the video was a supporter, and didn't know the video was going to be for her campaign. Hillary was filmed outside her home in Chappaqua last week. The coffee shop was Lange's Little Store, the Clintons’ local coffee shop in Chappaqua.

See the Hillary for America logo (a blue “H” with a red, Fed-Ex-like arrow as the crossbar) at www.hillary.clinton.com. See the 2-min., 18-sec. “Getting Started” video here. https://bit.ly/1IWZyaj 

After the video posted, the two guys took to Twitter to invite her to their wedding. https://bit.ly/1HjnVki At 10 p.m., seven hours after launch, she had 1.4 million Facebook views; 88,200 retweets and 82,300 favorites; and 1.23 million YouTube views.

FACEBOOK DATA: 4.7 million people on Facebook generated 10.1 million interactions yesterday related to Hillary’s announcement. The equivalent figures for Ted Cruz (24 hours surrounding announcement) were 2.1 million people and 5.5 million interactions, and for Rand Paul: 865,000 people, 1.9 million interactions.

--“Gay couple overjoyed to feature in Clinton launch video” – AFP/D.C.: “When Jared Milrad and Nate Johnson participated in a video about ‘big changes,’ they had no idea their same-sex wedding plans would feature in Sunday’s campaign launch.” 

--“How Clinton video is designed face by face to win White House,” by David Lightman, McClatchy Washington Bureau (runs on Miami Herald front): “Clinton tried to address [Warren] concerns in her video, saying ‘the deck is still stacked in favor of those at the top.’” https://bit.ly/1O5ZHtP

--“Times Reporters [Pat Healy and Maggie Haberman] Analyze Clinton’s Presidential Announcement Video [over instant messages]”: “Pat: It’s definitely a hopeful, optimistic video — talking about spring, new jobs, new homes, a gay couple getting married. Very forward-looking — and no references to her own past, and certainly not to the Clinton era of the 1990s. Maggie: ... This video is very much about the Democratic coalition of today ... [A] gay couple getting married as a campaign centerpiece would have been unimaginable even in the President Obama re-elect in 2012. I’m still not clear what her campaign message is from this video, however.” https://nyti.ms/1CA8LS7 

HOW IT’S PLAYING: Des Moines Register lead story, “Clinton pledges to champion everyday Americans: Iowa will be first stop of her presidential campaign,” by Jennifer Jacobs ... New Hampshire Union Leader, “Clinton makes it official ... N.H. Democrats welcome the start of Hillary Clinton’s second presidential run” (Staff and wire reports) ... N.Y. Times 2-col. off-lead (cols. 1-2, “Clinton Ends Speculation, Entering the 2016 Contest: In Video on ‘Everyday Americans,’ Starts to Detail Rationale for Presidential Run” ... WashPost 4-col. lead, “Clinton starts her campaign ... In a tweet and a video, she strikes a populist tone” ... WSJ A1, “Clinton, Party Aim to Buck History” ...

 ... USA Today lead story: “Clinton goes for low-key launch” (also on 1A: Susan Page column, “SECOND CHANCE FOR A FIRST IMPRESSION: Clinton announces White House bid with renewed focus” ... Boston Globe A1, above fold, “Setting her tone, Clinton jumps in Takes populist theme; brings a buzz in 2 parties” ... Philly Inquirer, Now it’s official:: Clinton Running” ... Dallas Morning News, 2-col. lead: “It’s official: Clinton’s ‘in it’ again: In low-key launch, she vows to be ‘champion’ of everyday Americans” ... Atlanta Journal-Constitution: small tease to story on A4 ... (Raleigh) News & Observer: not on 1A.

TWEET DU JOUR -- @LukeRussert: “Appreciate the folks who say I resemble @JordanSpieth---I’m set for next Halloween. If I have 1/10th of his success it’s a W.”

** A message from the National Pork Producers Council: The Trans-Pacific Partnership (TPP) is the most significant economic opportunity in history for U.S. pork producers and many other sectors of the economy. When Congress passes Trade Promotion Authority (TPA), the U.S. will have the final leverage needed to close the TPP negotiations. Learn more at https://bit.ly/1NklSBt ** 

N.Y. TIMES Quotation of the Day -- POPE FRANCIS, describing the mass killing of Armenians by the Ottoman Turks as the first genocide of the 20th century: “It seems that humanity is incapable of putting a halt to the shedding of innocent blood. It seems that the human family has refused to learn from its mistakes caused by the law of terror, so that today, too, there are those who attempt to eliminate others with the help of a few, and with the complicit silence of others who simply stand by.” 

PLAYBOOK INTERVIEW with CBS News political director John Dickerson, 46, named yesterday to succeed Bob Schieffer as anchor of “Face the Nation,” sometime in early summer. CBS News President David Rhodes told us that he picked Dickerson because “we want a reporter in the job.” Dickerson told us: “My hopes are that I can continue doing what Bob did, which is: make news, not be cynical ... try to by Sunday bring [the week’s news] together and kind of make sense of it as well as drive it forward.” John told us that he’ll continue to write for Slate, and will go on the campaign trail for the show.

PLAYBOOK: “You tweeted about your family connection to ‘Face the Nation.’”

DICKERSON: “When Mom [the late Nancy Dickerson, who became famous as a pioneering NBC News correspondent] first started at CBS after working on the Hill, she was an associate producer for the broadcast on its very first show on November 7, 1954. ... Its first show, Joe McCarthy is coming on. The Senate is about to take up his case, and he comes on the show and he’s already, of course, riled everybody up in the Senate. But then he says that basically the Senate investigation of him is going to be what he called ‘a lynch party’ -- basically saying that his colleagues are trying to lynch him, which they already didn’t like him enough. And so then he ... infuriated them further. So on the first broadcast—it was a big piece of news—and ... she was there ... helping put that first show together.”

PLAYBOOK: “How has your mom’s success in network news influenced you?” 

DICKERSON: “We had a bit of a rocky go of it when I was a teenager. So ... there was a period in my life where I never would have admitted that she had any influence. And now that I'm not as much of a genius as I was at age 14, ... I find myself telling my own kid a lot of the stuff she used to tell me -- both verbally, but then also trying to sort of live my life that way, as well. The most impressive thing about her was how she worked and how hard she tried, because she was told she couldn't do what she ended up doing. She was told: ‘Sorry, you’re not going to get on the air.’ And she just kept working it. Then she was told: ‘Sorry, you’re not serious enough.’ And she just kept working at it.”

FIRST PERSON -- “My Son Might Be Alive Today If Police Wore Body Cameras,” by William B. Scott, on Politico: “Officer William Mosher—who panicked and shot my son as Erik and his girlfriend calmly walked out the door of a Costco—... might not have panicked and fired at Erik. ... If you’re entrusted with a badge and gun, then you must be held accountable by being required to wear bodycams ... Honest, well-behaved officers actually welcome body cameras, knowing they are an effective tool of both deterrence and protection.” https://politi.co/1CH4NG4

HILL TWEETS -- @Messina2012: “And so it begins. Fired up, ready for Hilary.”

 --@brianstelter: “15 minutes into Clinton campaign launch -- only U.S. Twitter trend higher than ‘Hillary Clinton’ is ‘?#WhyImNotVotingForHillary’”

 --@dan_munz: “MSNBC has…live footage of Hillary's twitter account page. This is going to be a weird year and a half.”

--Jon Favreau ??@jonfavs: “Hillary driving to Iowa is an ?@AlyssaMastro44 worthy idea. Really great.”

--Jennifer Palmieri @jmpalmieri: “@jonfavs? @AlyssaMastro44 it is a Mastro worthy idea, but in this case it actually was @HillaryClinton's idea. She loves her Scooby van.”

HILL TAKES:

--“Chelsea’s Invisible Hand: An inside report on the shadowy role of Hillary’s most important adviser,” by Ken Vogel: “However she does on the campaign trail, there’s little doubt that today, what some in the Clinton orbit call the ‘invisible hand of Chelsea’ shapes almost every significant decision her parents make.” https://politi.co/1HjjE0a 

--“GOP targets Hillary Cliinton’s years at State: Clinton critics say many of the former secretary of state’s successes are crumbling,” by Michael Crowley and Nahal Toosi https://politi.co/1aInumw

 --“Clinton Asks Elected Officials to Tap into Their Supporter Networks,” by Bloomberg’s Jen Epstein: “Clinton’s team is asking members of Congress and governors to show their support by encouraging their own networks of supporters to pitch in, rather than simply offering an endorsement. It’s another lesson learned from her 2008 campaign—to focus on organizing and on the grassroots rather than on appeasing elected and party officials.” https://bloom.bg/1OqXsTY

--“Clinton’s goal: Keep Bill Clinton happy, involved,” by Annie Karni: “Her new team has more confidence that she will be seen by voters as her own woman, with an identity separate from Bill. Thus they won’t be afraid to place him in the spotlight when the time is right, while taking full advantage of his skills as a strategist behind the scenes.” https://politi.co/1FBCyLd 

--“The Longform Guide to Hillary Clinton” – Longform.org – six great pieces on Hillary: https://bit.ly/1JD03HH

THE ONION, “Hillary Clinton To Nation: ‘Do Not [F***] This Up For Me’” https://onion.com/1O5XKNP

TAKEAWAYS -- JONATHAN CHAIT in NYMag, “Why Hillary Clinton Is Probably Going to Win the 2016 Election”: “1. The Emerging Democratic Majority is real. ... 2. No, youngsters are not turning Republican. ... 3. Clinton isn’t that unpopular. ... 4. Obama is trending up. ... 5. Is it time for a change? ... 6. There’s no alternative. ... The argument for Clinton in 2016 is that she is the candidate of the only major American political party not run by lunatics.” https://nym.ag/1aIoXth

--NATE SILVER, “Clinton Begins The 2016 Campaign, And It’s A Toss-up”: “[I]t’s almost as if voters are dispensing with all the formalities and evaluating her as they might when she’s on the ballot next November. About half of them would like to see her become president and about half of them wouldn’t. Get ready for an extremely competitive election.” https://53eig.ht/1z9ue2N

--E.J. DIONNE in WashPost, “Hillary Clinton’s role model? Bush 41” https://wapo.st/1JCZY6R

--WSJ editorial board, “The Hillary Machine: Democrats are falling in line because they feel they have no choice” https://on.wsj.com/1GZC0Ty 

DONOR CALL TODAY -- “Clinton fundraising machine kicks into gear,” by Capital New York’s Dana Rubinstein: “Just a couple of hours after Clinton released her launch video on social media, her national finance director sent an email to major Democratic contributors inviting them to take part in a Monday afternoon ‘kickstart finance call’ with campaign chair John Podesta, campaign manager Robby Mook, and campaign vice chair Huma Abedin ... Dennis Cheng ... suggests donors make individual contributions of up to $2,700 and consider becoming a "Hillstarter." https://bit.ly/1OqYFKY 

RNC’s SEAN SPICER emails Playbook: “Apparently Hillary Clinton is driving to Iowa in a self described Scooby Doo van — fitting considering the actually one was called the Mystery Machine and that sums up her perfectly, lots of mystery, few answers, lots scandal and a bunch of meddling kids.”

LATE NIGHT BEST -- “‘SNL’ Pokes Fun At Hillary Clinton On The Eve Of Her Presidential Campaign,” by BuzzFeed’s Jim Dalrymple II: “SNL’s cold open Saturday was spent with Hillary Clinton, played by Kate McKinnon, as she prepared to announce her candidacy for president. In the sketch, Clinton warms up for her social media announcement. ‘Hillary’s a granny with a twinkle in her eye,’ she recites, later adding ‘First female president, first female president. Me me me me me me me.’ Clinton’s first take at a cell phone video announcement doesn’t go so well when she declares, ‘citizens, you will elect me, I will be your leader.’” 5-min. video: https://bzfd.it/1DALofa

RAND PAUL’s new ad – “Defeat The Washington Machine” – “It’s time for liberty, not Hillary”: https://bit.ly/1IWWqLK

JOHN COALE PROFILE – “He’s along for the ride with Martin O’Malley,” by WashPost’s John Wagner: “A retired, once-flamboyant trial lawyer who made millions off the tobacco wars of the 1990s, Coale is using his private jet to ferry O’Malley around early nominating states as the still largely unknown Democrat weighs a long-shot presidential bid.” https://wapo.st/1z9uleN

THE NEW MINORITY -- “Schumer confronts turbulent transition to power: Whether to keep his ex-roomie Dick Durbin as his No. 2 is just the beginning of his issues,” by Manu Raju and Burgess Everett: “The only thing clear about the biggest shakeup in the Senate Democratic hierarchy in a decade is that Chuck Schumer will be the next leader.” https://politi.co/1CNoWe5 

FIRST LOOK -- From White House comms. director Jen Psaki in an email to go out today: “I recently returned to the White House after a few years away and more than 600,000 miles of overseas travel with Secretary Kerry. While it is hard to top a deal with Iran during my first week back, I’m also struck by the tremendous progress that's been made around here on the economy: 12.1 million new jobs over 61 straight months of job growth, and wages that are beginning to rise. But make no mistake: There is more work to do. ... On Monday, the President will conduct a round of interviews with local TV stations in Pennsylvania, Wisconsin, South Dakota, Ohio, and Maine to talk about his tax cut proposals”

“Former U.S. Congressman Bob Inglis to Receive JFK Profile in Courage Award for Stance on Climate Change” – Forthcoming release: “The John F. Kennedy Library Foundation today [will announce] that former U.S. Congressman Bob Inglis (R-SC) was named the 2015 recipient of the John F. Kennedy Profile in Courage Award for political courage. Inglis is being awarded this honor for the courage he demonstrated when reversing his position on climate change after extensive briefings with scientists, and discussions with his children, about the impact of atmospheric warming on our future.”

BUSINESS BURST – “Corporate deal appetite hits 5-year high amid dollar rise,” by AP’s Pan Pylas: “The current wave of corporate takeovers and mergers is set to grow as the appetite for deals among global executives hits a five-year high in the wake of the strong dollar and low oil prices, a survey found Monday. A striking 56 percent of global companies assessed say they intend to make acquisitions in the coming year, up from 40 percent in October, consulting firm EY said ... Already in the first three months of 2015 the value of global mergers and acquisitions hit $888 billion, the highest level for the period in at least five years.” https://yhoo.it/1IFbvoo

WHAT HOLLYWOOD IS READING -- “At the Head of the Pack, HBO Shows the Way Forward,” by John Koblin and Emily Steel on N.Y. Times Business Day front: “[One recent] morning, the comedian John Oliver made headlines after landing an interview with Edward Snowden shown on his HBO program the night before. That evening, [HBO CEO Richard] Plepler was at Gotham Hall celebrating the new season of ‘Veep,’ mixing with Julia Louis-Dreyfus and Katie Couric.” https://nyti.ms/1comp4E

WEEKEND WEDDINGS – Margaret Brennan, Maj. Ali Yakub -- “It Took Time but Was Worth It,” by NYT’s Vincent M. Mallozi: “Margaret Mary Brennan and Maj. Ali Iyad Yakub were married Saturday evening at the Decatur House in Washington. ... The bride, 35, is keeping her name. She is a Washington-based correspondent for CBS News, covering national security and foreign policy. ... The groom, 37, is known as Yado. He serves as a judge advocate in the Marine Corps and is stationed at the Pentagon. He received a law degree from the University of Miami. ... Ms. Brennan and Mr. Yakub met September 1998, at the University of Virginia, from which they later graduated, Ms. Brennan with highest distinction.” With pic https://nyti.ms/1FBDdfI 

BIRTHDAYS: Celinda Lake ... Politico’s Jack Smith ... Sen. Bob Casey Jr. (D-Pa.) is 55 ... former Sen. Ben Nighthorse Campbell (R-Colo.) is 82 ... HuffPost’s Sujata Mitra ... Will Davis, celebrating on his first day on the job as executive director at the U.S. Global Leadership Council and is an alum at State, OEC and the UN (h/t Ashley Chang) ... Jeremy Art, of C-SPAN’s media relations shop ... Taylor S. Gross of the Herald Group … Doug Coutts, chief of staff to Sen. Cotton. … Geoff “Bean” Embler, VP at America Rising and Boehner and NRCC alum ... Jessica Erickson ... Pat Mitchell ... Jessica Goldstein ... Nick Schaper, CEO of Engage and Chamber and Boehner alum ...

... Brian Bartlett of Rational 360 and an alum of Ketchum, Romney 2012, and Bush 43 and Cheney WH advance … Deena Tauster of the National Electrical Contractors Association and a Peter King alum ... Christina Cattarini of Sunshine, Sachs ... Brad Carroll of the Ex-Im Bank, a White House, Commerce and FEMA alum and the pride of Livonia … Emily Loeb, the pride of Victoria, Tex. ... Dick Dadey of Citizens Union … Pesach Osina of the NYC Comptroller’s office ... Mercury’s John Gallagher, a former Bloomberg spokesman … Richard Lipsky ... David All … Hannah Shtein ... Stephen Bates ... Janet Ritz ... Michele Mischa Bergeron ... Steve Ayscue ... Ryan Cross ... Al Green is 69 ... Max Weinberg is 64 ... Garry Kasparov is 52 ... Caroline Rhea is 51 ... Ricky Schroder is 45 ... Kelli Giddish (“Law & Order: Special Victims Unit”) is 35 ... actress Allison Williams is 27 ... actress Hannah Marks is 22 (h/ts AP)

 ** A message from the National Pork Producers Council: Since 1989, when the United States began using bilateral and regional trade agreements to open foreign markets, U.S. agricultural exports have nearly quadrupled in value and now stand at a record $152.5 billion. Exports in 2014 supported more than 1 million full-time jobs – more than half of those created in the past 10 years. Each trade agreement was made possible by the enactment of Trade Promotion Authority (TPA).

The opportunity that now sits in front of the U.S., the Trans-Pacific Partnership (TPP), has the potential to be the highest-standard, most economically significant regional Free Trade Agreement (FTA) ever negotiated. But to seize this opportunity and close the TPP negotiations, TPA must be renewed by Congress. Learn more at https://bit.ly/1NklSBt **