POLITICO Playbook: THE 1 WORD voters most often use to describe Clinton, Trump, Bush

SIREN - "Biden Runs Better Than Clinton Against Top Republicans, Quinnipiac ... National Poll Finds; Trump GOP Lead Grows As Clinton Dem Lead Shrinks": "Trump leads the ... Republican pack with 28 percent, up from 20 percent ... July 30 ... This is the highest tally and widest margin for any Republican so far in this election. Ben Carson has 12 percent, with 7 percent each for ... Bush ... Cruz ... and ... Rubio ... Trump ... tops the 'no way' list as 26 percent of [GOP] say they would definitely not support him. ...

"Clinton leads the Democratic field with 45 percent, down from 55 percent July 30, with ... Sanders ... at 22 percent and Biden at 18 percent. ... This is Sanders' highest tally and closest margin. ... 'Liar' is the first word that comes to mind more than others in an open-ended question when voters think of Clinton. 'Arrogant' is the word for Trump and voters say 'Bush' when they think of Bush." https://bit.ly/1hhaAiI

By Mike Allen (@mikeallen; [email protected]) and Daniel Lippman (@dlippman; [email protected])

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--BROOKLYN MINDMELD: "Hillary has said for a while now that she would do things differently if she had the opportunity. Yesterday in Iowa, she added that she did not make the best choice in relying exclusively on her personal email, and she takes responsibility for that decision. She gets it, and is committed to being as transparent as possible. We know people have questions about her emails, and we are committed to answering them in full. The more we do that, and the more of the actual emails that get released, the more it will clear the air on this issue."

--BREAKING -- Sabato's Crystal Ball: 'The Primary Map Still Favors Clinton: Despite myriad problems, demography and geography are possibly the Democratic frontrunner's best friends.' https://bit.ly/1LCPw3t

BIDENWATCH -- "Harkin Cautions Joe Biden Against Running for President," by Jonathan Martin: "'With Hillary as president, I can see him being secretary of state or ambassador to the United Nations.'" https://nyti.ms/1WTwE3H

--The V.P.'s day: "The Vice President will meet with senior advisors."

STRATEGERY - "Hillary builds a Super Tuesday firewall: As Biden looms and Sanders rises, Clinton is working on a plan to secure the nomination on March 1," by Gabe Debenedetti in Cleveland: "Eleven states will vote on March 1, including ... Texas, Virginia and Colorado. And while her aides say that Clinton can and will compete vigorously in Iowa, New Hampshire, Nevada and South Carolina, her fate will depend on dispatching challengers in March - something she critically failed to do last time ...

"[Sanders top adviser Tad Devine] disputes the notion that Clinton's organizing will be enough to deliver her the nomination by Super Tuesday: '"Having worked for Walter Mondale [in 1984], I saw how a candidate who's not well known - in that case Gary Hart - could make waves on Super Tuesday in the wake of success in New Hampshire.'" https://politi.co/1NJs6sW

--FIRST LOOK -- Memo from RNC Political Director Chris Carr, "Clinton's Plummeting Poll Position": "After beginning the year as the overwhelming favorite to win the Democrat nomination, Clinton now finds herself trailing a 73 year-old socialist in New Hampshire and with ever shrinking leads in other states." https://bit.ly/1MP6SsS

EXCLUSIVE - Kasich allies blitz N.H. airwaves - Per his super PAC, New Day for America: "[T]he more voters hear Governor Kasich, the more they like him. For this reason, plus the continued struggles by Governors Bush and Walker, New Day Independent Media, Inc. is extending the New Hampshire ad buy through September 17th with another million dollars. This Fred Davis creative highlights Governor Kasich's successful fight to balance the federal budget. ...

"This gives Governor Kasich 2 months and $5 million of practically unencumbered media runway in NH. (Christie and Hillary had small buys during this time.)" See the ad, "John Kasich for Us - Walk" https://bit.ly/1hh9OlM

FIRST LOOK: Jeb web video, "Transparency v Secrecy" - Per the campaign, "The video draws a ... contrast between Jeb's commitment to transparency, releasing 280,000 emails, an e-book and giving his email out to the public and Hillary Clinton's commitment to secrecy." 2-min. video with cameos by Wolf, Fournier, Scarborough, Mike Barnicle, Michael Crowley, Kasie Hunt, Al Hunt https://bit.ly/1Vc940n

** A message from PhRMA: DYK? Medicine prices fall significantly over time because the biopharmaceutical marketplace is unlike any other part of the health care system. Innovator companies invest in research to develop new medicines, and over time they become available as lower-cost generic versions - typically up to 80% less. Read more at https://onphr.ma/1J7ezb6. **

SNEAK PEEK - From remarks President Obama will make in New Orleans, ahead of Saturday's 10th anniversary of Katrina: "Not long ago, our gathering here in the Lower Ninth might have seemed unlikely. But today, this new community center stands as a symbol of the extraordinary resilience of this city and its people, of the entire Gulf Coast, indeed, of the United States of America. ... What started out as a natural disaster became a manmade one - a failure of government to look out for its own citizens. ...

"[W]hat that storm revealed was another tragedy - one that had been brewing for decades. New Orleans had long been plagued by structural inequality that left too many people, especially poor people of color, without good jobs or affordable health care or decent housing. ... We acknowledge this loss, this pain, not to harp on what happened - but to memorialize it. ... Because this is a city that slowly, unmistakably, together, is moving forward."

--N.Y. Times Quotation of the Day -- Michael Hecht, chief executive of Greater New Orleans Inc., an economic development group, on the people and start-ups that flocked to New Orleans after the hurricane, boosters eager to help the city innovate: "New Orleans attracted some of the best and most passionate people in the world after Katrina to help rebuild. You just had a talent influx. A lot of people saw New Orleans as the Peace Corps with better food." https://nyti.ms/1MWAUwm

--"Ten years after Katrina, Bush's role in New Orleans' renaissance deserves recognition," by Jason Recher on FoxNews.com : "[T]he Bushes, who had a deep love for and connection to New Orleans prior to Katrina, personally visited the Gulf region 41 times with their sleeves rolled up, grabbing hammers and lending hands to rebuilding efforts." https://fxn.ws/1LxABVC

SUNDAY SO FAR ... "Fox News Sunday": Christie ... "Face the Nation": Jindal, New Orleans Mayor Mitch Landrieu ... "This Week": Jindal, Landrieu.

AMB. SAMANTHA POWER on Politico, "Congress, Don't Isolate America Again Over Iran": "[I]f the United States rejects this deal, we would instantly isolate ourselves from the countries that spent nearly two years working with American negotiators to hammer out its toughest provisions. ... [W]alking away from this deal may well make it harder for us to rally multilateral coalitions necessary to confront other grave threats." https://politi.co/1ElxH6L

MOOD MUSIC: WSJ 5-col. lead, "U.S. Stocks Come Charging Back: Six-day losing streak ends as Fed official calls case for September rate increase 'less compelling'" ... USA Today lead, "Dow roars, rallies 620 points" [4%] ... Financial Times, "US stocks stage biggest rally since 2011."

THANK YOU, NEW YORK TIMES: I could never have guessed this! From today's 1-col. lead story, "GLOBAL ECONOMY FORCED TO ADAPT AS CHINA FALTERS": "How industries and economies ultimately fare will depend on how long the slowdown and how deep the economic woes. ... In the end, much of the China story will come down to whether the expectations meet the reality." Only time will tell! https://nyti.ms/1JxAxBa

COLBERT ON TIME COVER: TIME's James Poniewozik "recently sat down with the late night host for a candid interview as he prepares to take over CBS' Late Show on Sept. 8 ... Platon photographed the cover portrait ... and ... behind the scenes photos of Colbert at work inside the revamped Ed Sullivan Theater in New York." The coverhttps://bit.ly/1Vc8mA5  Colbert interview transcript https://ti.me/1fHfEvE

STAT DU JOUR: WSJ B1, "With a flood of new brands touting purity, minerals and essences, water is on track to outsell soda by 2017," by Mike Esterl https://on.wsj.com/1MPGHSQ

NEW POLITICO "WHAT WORKS" VIDEO - "Morph City": "MIT's Kent Larson is reimagining how we'll live in denser cities of the future - getting more use out of less space with smarter vehicles and apartments that transform themselves throughout the day." https://politi.co/1NIREGp

MARK LEIBOVICH in Sunday's Times Magazine, "Larry King Is Preparing for the Final Cancellation": "King is fixated on dying. ... Shawn King, his seventh wife, told me that Larry talks so much about his demise that he started to upset their teenage sons, and she had to tell him to knock it off. ... Over the quarter-century that he hosted 'Larry King Live,' King was always asking his guests, 'What do you think happens when we die?' ... Luminary deaths accounted for some of King's best-rated programs." https://nyti.ms/1LxAwRN

SNEAK PEEK - "The Lessons of Anwar al-Awlaki" -- Scott Shane in Sunday's Times Magazine, adapted from "Objective Troy: A Terrorist, a President, and the Rise of the Drone," out Sept. 15: "Type 'Anwar al-Awlaki' into YouTube's search bar, and you get 40,000 hits. ... [Y]ou will find Awlaki explaining why you should never trust a non-Muslim; how the United States is at war with Islam; why Nidal Hasan, who fatally shot 13 people at Fort Hood, and Umar Farouk Abulmutallab, who tried to blow up an airliner over Detroit, were heroes." https://nyti.ms/1U7qSNc$15.40 pre-order on Amazon https://amzn.to/1i3jn8J

SCOOP DU JOUR -- "Aaron Schock turns over 10,000 records to feds," by Jake Sherman and Anna Palmer: "Former Rep. Aaron Schock's lawyers say they have turned over more than 10,000 financial records to the government as part of a grand jury investigation into his spending of taxpayer and government funds. In addition, Schock's attorney Jeffrey Lang said he would allow Judge Sue Myerscough to review another 2,944 records that aren't directly responsive to a subpoena seeking financial records, but might include reference to some financial transactions." https://politi.co/1JwZeOo

TOP TALKER - "Autoplay Puts Twitter, Facebook In Uncomfortable Place After Video Of Virginia Shooting Spreads: Unwitting distribution channels for violent footage," by BuzzFeed's Alex Kantrowitz: "[A]utoplay video ... turned both social platforms into attractive conduits for a person looking to force others to witness his acts of violence. ... [M]any killers study the actions of those who came before them and, in many cases, emulate them. Today's suspected killer was effective in spreading the video of his violent act." https://bzfd.it/1MWCy11

--"A Murder on Live TV," by The New Yorker's Nicholas Thompson: "In brutality and media savvy, it was as if ISIS had come to Virginia." https://nyr.kr/1EXJPFG

--"Killer's ultimate selfie: Roanoke horror becoming the new norm," by WashPost's Joel Achenbach: "On Twitter, a consensus quickly formed: Take this down. We don't want to see it." https://wapo.st/1NIRFu3

--"Slaying of journalists renews gun-control debate," by Brianna Ehley and Eliza Collins: "Hours after the shooting, Hillary Clinton took to Twitter, saying, 'we cannot wait any longer' to address gun violence. She added that she was 'heartbroken and angry' over the tragedy." https://politi.co/1KOPy2K

--"Alison Parker: 'Our bright, shining light ... cruelly extinguished,'" by Roanoke Times' Matt Chittum and Sara Gregory : "It was a secret love, a private passion between otherwise very public people. But the romance between WDBJ journalists Chris Hurst and Alison Parker was flung before the world ... when Parker, 24, was shot to death on live television. Hurst vented his heartbreak via Twitter." https://bit.ly/1WTFgrc

DAILY TRUMP -- "Trump Telling GOP Brass He Will Forgo A Third-Party Run," by HuffPost's Sam Stein and Ryan Grim: "Trump has told several top Republicans that he will swear off the possibility of an independent bid and commit to running his presidential campaign under the party's banner ... Trump ... has ... determined that the threat was harmful to his current chances." https://huff.to/1Elmymk

- "Inside Donald Trump's Campaign Headquarters," by Bloomberg's Ali Elkin : "Behind a velvet rope and ... double doors on the fifth floor of Trump Tower, glossy marble gives way to a cavernous, raw, unfinished space of drywall and exposed ductwork. ... [I]n a space that used to house parts of 'The Apprentice' set, [are] staffers and volunteers, many of them first timers." With 7 pics, including campaign manager Corey Lewandowski's desk with a small sign saying "DO YOUR JOB" https://bloom.bg/1KOP1hc

--"Leaked emails show new Trump [new national co-chairman Sam Clovis] used to scorn him," by Des Moines Register's Jennifer Jacobs: "'(Trump) left me with questions about his moral center and his foundational beliefs. ... His comments reveal no foundation in Christ, which is a big deal,' evangelical conservative activist Sam Clovis said in an email just 35 days before he quit his job as Republican Rick Perry's Iowa chairman and signed on with Trump's campaign." https://dmreg.co/1Jzj2Vx

WHAT N.H. IS READING - Union Leader p. A1 tease to Dan Tuohy's "Granite Status" column, "Fiorina fights back: Carly Fiorina is surging. Her supporters are elated. Her team, however, is out-and-out exasperated that CNN might keep her out of its main presidential debate next month." https://bit.ly/1PAaz4L

FIRST LOOK - The inaugural Fellows Class for the fall of the new Georgetown Institute of Politics and Public Service, helmed by Mo Elleithee: "Luis Fortun?o served as the 10th Governor of Puerto Rico from 2009-2013. ... Brianna Keilar is CNN's senior political correspondent ... Charles Spies heads up the national Political Law practice at Clark Hill ... John Stanton joined BuzzFeed as Washington Bureau Chief in June 2012 ... Buffy Wicks is one of the top strategists and grassroots organizers in the Democratic Party." https://bit.ly/1NBSUvY

PLAYBOOK TRAVEL SECTION - "Why Gogo's Infuriatingly Expensive, Slow Internet Still Owns the Skies," by Bloomberg's Sam Grobart: "Steadily increasing fees and deteriorating data speeds have further annoyed already cranky flyers. ... [F]or the first time since that Louis C.K. rant ... [a]t least two companies-ViaSat and Global Eagle Entertainment (GEE)-are encroaching on its airspace, winning business by offering faster, cheaper connections that use satellites instead of cell towers. Gogo is launching its own satellite system that should come online by the end of the year." https://bloom.bg/1NVvdfa Video of Louis CK's famous airplane clip https://bit.ly/1Jks4T1

MEDIAWATCH -- "Efficiencies Sought," by The Awl: "We have heard from multiple sources that every Condé Nast publication has been ordered to complete reports that precisely account for every hour of every employee's day-every employee must be listed, their tasks described in detail, hour by hour. It seems likely that a bloodbath will come with the changing of the leaves. (Just like last year.) We hope that nobody is redundant and that everybody is working at peak efficiency!" https://bit.ly/1K5nhui

--AP "to move to new NYC headquarters in 2017," by AP's David B. Caruso: AP "plans to move its global headquarters from Manhattan's far west side to a smaller, less-expensive space adjacent to the World Trade Center site ... The move ... would bring the AP to 200 Liberty St, ... across the street from the Sept. 11 memorial ... At about 172,000 square feet, the new space will be about 40 percent smaller than the AP's current headquarters at 450 W. 33rd St., which it has occupied since 2004." https://bit.ly/1EXMaQW

CORRECTIONS: We got Lloyd Grove's name wrong in yesterday's Playbook. And on Monday, we said that Rep. Seth Moulton had defeated Richard Tisei. That was the general: In the primary, Moulton defeated Rep. John Tierney.

TRANSITIONS - FIRST LOOK -- "Veteran Dallas News Editor Mark Edgar Joins Hill+Knowlton Strategies [as SVP]": "During his 30 years with The News, Edgar helped lead one of the nation's largest newsrooms, in print and online at dallasnews.com." https://bit.ly/1i3k0iC

--"Hill+Knowlton Brings On Senior Public Affairs Strategist Larry Krutchik [from Allison+Partners]": https://bit.ly/1Vc968l

FIRST LOOK -- "Beer Institute Names Denise Dunckel Vice President, Public Affairs": "Dunckel previously served as [SVP] external affairs, with Blackstone's Invitation Homes ... [and] a Senior Associate Director with the Federal Housing Finance Agency." https://bit.ly/1hHgfj3

--"Oliver Cox, former associate producer and right hand to Andrea Mitchell, ... has moved over to the Glover Park Group to join the firm's Strategic Communications team."

BIRTHDAYS : Rachel Racusen, a senior comms. advisor at the White House, is 33 (h/t her 8th biggest fan) ... Bob Kerrey ... Ty Matsdorf of the Messina Group ... New York Magazine's Jennifer Senior ... Roger Stone (h/t Donald Trump of Manhattan) ... The Atlantic's Steve Clemons, celebrating in Havana (h/t Ben Chang, filing from #DTLA (downtown L.A.)) ... Politico Media's Peter Sterne ... Politico's Darius Dixon ... CRC's Megan Nichole Wilburn ... Jedd Rosche, breaking news editor for CNN Politics and the pride of Beaufort, S.C. (we jumped the gun yesterday) (h/t Tal Kopan) ... Ben Neal ... E&E's Blake Sobczak ... Josh Paciorek, social media manager for Team Snyder and the pride of MSU ... Morris Jones ... Pete Boyle, VP of public affairs at National Association of Independent Colleges and Universities and Senate Softball league superstar ... Jim Osman, Washington bureau chief for Media General ...

... Christopher Brown, director of digital and social media strategy at QGA Public Affairs ... CBS News Radio's August Skamenca ... Melissa Sellers ... Edgar "Mac" Abrams ... Christine "I'm not a witch. I'm you" O'Donnell ... Paul Reubens ... Steve Aldrich ... Ruth Harkin ... Leah Daughtry ... Marcia Frew ... Jeannette O'Connor (h/ts Teresa Vilmain) ... Fenton's Bill Hamilton ... Jason Houser ... Mindy Tucker Fletcher of Crux Partners ... Sean Healy ... Robert Cole ... author Lady Antonia Fraser is 83 ... actor Paul Reubens is 63 ... Mase is 38 ... Amanda Fuller ("Last Man Standing") is 31 ... Mario is 29 ... Alexa Vega is 27 ... Ellar Coltrane ("Boyhood") is 21 ... actress Savannah Paige Rae is 12 (h/ts AP)

** A message from PhRMA: Medicine prices fall significantly over time because the biopharmaceutical marketplace is unlike any other part of the health care system. Innovator companies invest in research to develop new medicines, and over time they become available as lower-cost generic versions. Nearly 90% of all medicines dispensed in the U.S. are generics and typically cost up to 80% less. For example, the average price for cholesterol-lowering Lipitor dropped from $85 a month to $4 - a 95% drop in price. Savings created by generics free up resources to invest in new treatments - creating headroom for continued innovation. Read more at https://onphr.ma/1J7ezb6. **

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