Political Sales Strategy Part II

As sales experts we keep thinking sales, right? However when it comes to positioning yourself to manage the political sale, STOP selling and start LOBBYING.

According to Wikipedia, Lobbying is defined as the act of attempting to influence decisions made by officials in a government ( I would like to add "officials in companies" as well). Lobbying is done by many types of people, associations and organized groups, including individuals in the private sector.

The important key here is ASSOCIATIONS and ORGANIZED GROUPS. My suggestion is become a member of a key association or group in your particular industry. Not too difficult to do , right? And it can bring you alot of clout when you need backing trying to influence a companies decision making. You want to be allowed some kind of access into a potential account . Being part of a strong organization or association may help you do that. Once you've positioned yourself  you're in a better situation to start lobbying any specific company from the association you're part of.

Decision makers do respond to groups they are answerable to, they will respond even more positively if they know those groups are looking over their shoulder. 

The implied message you want to give them is that they need to take notice of how decisions are made-in particular contracts and purchasing decisions. You may want to  introduce the component of large businesses working with medium sized companies as well.

Please send me your feedback on using lobbying as a tool in getting those sales closed!

Have a great week!

J

Start with identifying