Polish Your Widgets

And Keep Your Widgets Polished

Before widgets were software applications and components, the word meant a small gadget or mechanical device, especially one whose name is unknown or unspecified. I use the term to refer to something of value that is bought and sold.

That is how I use it when I speak of sales being a matter of widgets, digits, and fidgets.

A great entrepreneur is always on top of quality control. She or he is always polishing the widgets in the business.

Train your mind and attitude to be oblivious to the size and relative importance of your market when the hour comes to present your product.

Having done all of your digit and fidget work, it is now time to give present your seminar or unveil your craft.

Do it well.

Give it all you have. Act like your audience and/or customer represents masses of the most important elements of humanity.

Do whatever you do with dignity, quality, and class.

Do it for several reasons:

• It is the right thing to do. You have offered your best in marketing without reservation. Now give it.
• It is the most rewarding thing to do. You will feel better about yourself and your work if you do a good job. That positive feeling will give you internal credibility which will be reflected in future opportunities you have to describe your product. In other words, it will bolster your own belief in what you offer.
• It is the most practical thing to do. You have no idea who your audience is and what influence they have. Nor do you have any idea who is looking on from "behind the curtain." You will make a good impression that will not be forgotten.
• It is the forward-thinking thing to do. You are investing in one person. Perhaps that one person will open the door to many more.
• It is the self-edifying thing to do. If nothing else, you need the practice.
• It is the healthy thing to do. Half-hearted effort is unhealthy in every dimension of life - mental, physical, social, business, and spiritual. Be fully engaged. (See "The Power of Full Engagement" for more insight.)

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