The Polish IT market: a growth industry with attractive dynamics

The IT market in Poland is a fast-growing sector, offering a wide range of opportunities for businesses and industry professionals. With a pool of talent, a high-quality digital market and a government favourable to investment in the IT sector, Poland has become an attractive destination for companies looking to expand their activities in Eastern Europe.

What are the trends, challenges and opportunities in the Polish IT market?

Market trends and opportunities

The Polish IT market is dominated by a few large companies, but there is also plenty of room for small and medium-sized enterprises (SMEs) and start-ups. Key sectors of the Polish IT industry include software development, cybersecurity, cloud computing, business intelligence and data analysis.

Poland has a large pool of digital talent, with a large number of highly qualified professionals who speak several languages. According to a study by the European Commission, Poland ranks third among EU countries in terms of the percentage of graduates in the fields of science, technology, engineering and mathematics (STEM).

The Polish government has also introduced tax incentives to encourage investment in the IT sector. For example, companies can benefit from a 50% tax deduction on research and development (R&D) expenditure in the IT field.

A country in constant pursuit of excellence

Poland excels in a number of digital fields, such as software development, cybersecurity, cloud computing, business intelligence and data analysis.

Software development is a key area of Poland's IT industry, with a large number of companies specialising in the development of bespoke software for a variety of sectors, such as finance, healthcare and retail.

Cybersecurity is another area in which Poland excels, with a large number of companies specialising in providing advanced cybersecurity solutions to protect businesses and individuals from online threats.

Challenges in the face of international competition

However, the Polish IT market is facing challenges such as increased international competition and a shortage of specialist skills.

International competition is a major challenge for IT companies in Poland, particularly in the face of low labour cost countries such as India and China. To remain competitive, Polish IT companies need to focus on innovation and differentiation, offering unique solutions tailored to customers' needs.

The shortage of specialised skills is another challenge for the Polish IT market. According to a World Bank study, Poland is facing a skills shortage in the areas of programming, cybersecurity and data analysis. To attract and retain talent, companies need to offer competitive salaries and benefits, as well as a stimulating and fulfilling working environment.

To sum up

The Polish IT market is a dynamic and growing sector, offering a wide range of opportunities for companies and industry professionals. To succeed in this market, it is important to understand industry trends and challenges, build relationships with key market players, and offer innovative solutions tailored to customers' needs. It is also crucial to keep abreast of regulatory and technological developments, and to adapt quickly to changes in the market. By working closely with regulators, policy makers and key industry players, the Polish IT market will continue to grow and prosper in the years ahead.