policy-commers, unite!

hi everyone!

one more week to start wrapping up the year!

for us, the theme of this year has been simple:

our work as communicators matters.

we truly believe in the strategic role of our profession, which is why our next topic is both timely and exciting:?

policy communications!!

starting in january, we’ll be publishing a policy communication trends report for 2025

if you’d like to be featured in our policy communication strengths report for 2025, here’s how you can get involved:

#1 post a short-form vertical video on LinkedIn sharing your tip, trend, or insight about the future of policy communications—anything from AI’s role to LinkedIn strategies or podcasting for niche audiences.

#2 use the hashtag #PolicyComms2025 in your post and don’t forget to mention us (european campaign playbook), so we can share your contribution!

#3 once your video is live, hit reply to this email and share the link with us.

guilty as charged

we may have been a little insistent with AI for advocacy in 2024. ??

that’s because we know how valuable it can be for public affairs professionals.

and thanks to the feedback we received, we’re making it even better in 2025!

this is why we'll offer these two training sessions to every campaignPro:

AI for advocacy – fundamentals: start strong with the basics and become an autonomous user very quickly

AI for advocacy – advanced: continue building skills to make the most out of this technology, including learning how to create your own bots (no coding involved), automations to make your organisation more efficient, and more.

these will be available online, in-person, and on-demand for maximum flexibility.

starting in january, our campaignPros will enjoy monthly training sessions—so you can join whenever it suits you.

plus, if you start your campaignPro experience before the end of 2024, you’ll lock in today’s rates before prices adjust for next year.

so, guilty as charged - we know 2025 is going to be worth it.

feedback is a gift

we also want to hear your feedback on how we can do better.

for us, feedback is a gift, and we’ve put together a quick anonymous survey to make it easy for you to tell us what you think.

maybe you’d like us to try something new, like starting a WhatsApp channel?

or maybe you want fewer lunch and learn sessions but with longer, more in-depth discussions?

or, hey, maybe you’re happy with how things are going—with our weekly lunch and learns giving you the chance to connect or catch the recordings later.

whatever’s on your mind, we want to know.

special lunch and learn in 2025

we’re hosting a special lunch and learn session tailored for assistants of MEP on how to produce low-edition, rapid-response and high-impact video products.?

this session will cover everything from storytelling techniques to production tips, giving professionals the tools to create compelling video content.?

and we just confirmed Covadonga Solares Morales will join us to tell us how Damian Boeselager 's team puts together their highly impactful - and funny - videos.

the session takes place on January 31st in Brussels and you can join the waiting list here.

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thank you for everything you’ve done this year.

together, we’re shaping the future of policy communications and making a real impact.

can't wait to continue this journey together in 2025.?

the european campaign playbook team