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Polaris Market Research & Consulting
Market Research | Industry Analysis
Zhug, also referred to as schug, is a spicy condiment from the Middle East. However, the origins of this hot sauce can be traced back to Yemen. The hot sauce contains a number of ingredients, including chiles, cilantro, parsley, and a few spices. There are two main types of zhug in the packaged zhug market: red zhug and green zhug.
Red zhug is prepared with fresh red chilies, whereas green zhug is made with dried red chilies. In this blog post, we explain to you the basics and main ingredients of zhug. Also, we shed light on the industry analysis and top segments driving the industry’s growth. Read on!
Quick Overview of Zhug
Zhug is a hot sauce that’s a staple in Yemeni and Israeli cuisine. But how did the spicy condiment from Yemen become a part of Israeli cuisine? Well, the answer to this goes back to the mid-20th century, when a large group of people migrated from Yemen to the new state of Israel. During the migration, these people from Yemen also brought with them their food and recipes.
Today, zhug is often served with falafel, grilled vegetables, eggs, and steak. Also, it’s often added to soups, rice, pasta and pizza. Furthermore, it goes great with popular local cuisines such as malawach, kubaneh, and shawarma.
Industry Analysis
According to our latest analysis, the market for packaged zhug is projected to witness steady growth. The packaged zhug market size was USD 51.34 million in 2022 and is projected to reach USD 82.17 million by 2032, exhibiting a CAGR of 4.8% over the forecast period. The market growth is primarily driven by the rising prevalence and popularity of authentic zhug and increasing consumer willingness to experiment with different tastes and cuisines.
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How is Zhug Prepared?
Several ingredients are used when preparing zhug. These are chiles, garlic, cilantro leaves, and olive oil. Besides, seasoning and spices like salt, black pepper, cumin seeds, coriander, and cardamom are used.
The first step in the zhug preparation process involves removing the stems from the chiles. Sometimes, the seeds from the chiles can also be removed by breaking them into half and using a spoon or melon baller to scrape them out. It’s based on your preferred level of hotness.
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Next, the leaves from the cilantro are removed. After this, the cilantro, chiles, peeled garlic cloves, and salt are added to the bowl of a food processor. Then, all these ingredients are pulsed until everything gets pulverized.
The next step in the process involves adding the seasoning and spices, which include cardamom, coriander, cumin seeds, black pepper, and pulse. Finally, olive oil is slowly drizzled into the running food processor until everything is emulsified.
?Red Zhug Segment Witnessed the Largest Market Share
By product type, the red zhug segment accounted for the largest packaged zhug market share. This segment’s growth is primarily due to the widespread demand and consumption due to its ability to offer a fiery and flavored-packed option. Besides, the introduction of new red zhug variations by industry players to cater to a wide consumer base is having a favorable impact on the segment’s growth.
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Some of the Top Market Players Are:
Chili Food | Conagra Brands | Grecian Delight Foods | Hormel Foods | Kikkoman Corporation | OSEM GROUP | Soom Foods | STEENBERGS LIMITED | The Clorox Company
End Note and Conclusion
To conclude, zhug is a popular hot sauce that contains several fresh ingredients. With the rising demand for spicy flavor dips in various cuisines and increasing proliferation for trying new food types, the packaged zhug market is anticipated to witness steady growth over the forecast period.