Poking The Hornets' Nest
Today I wrote a post that got me in a spot of bother. You may have seen it. It's not the first time, and it wasn't a big surprise. It wasn't surprising that, in the backlash, I was accused of being 'full of hate' while, in the same comment told to 'f*ck off'. I wasn't surprised that I was called a bully, castigated for 'picking on someone with a disability' and generally just piled on. I wasn't surprised that not one of my opponents chose to address what I'd actually said. Like I say — not my first time.
I was surprised, perhaps naively, by the extent of the outrage. You won't find the post if you go looking; I had to delete it as I knew my detractors were out for blood and wouldn't be satisfied until the maximum damage was done. Like most people, I use my LinkedIn account for business.
If you're interested in how the whole event played out, I'm going to present my perspective here. I'm not asking you to take my 'side', but I think it's important that, if you're interested in what happened today, you at least know how I see it. You can make your own mind up about how sincere I'm being and whether or not my reasoning justifies my actions.
I'm going to be careful to present the whole thing as truthfully as possible. If you remember anything differently, feel free to let me know. But first of all, a few ground rules for the comments:
All good? If not, then off you go.
What Happened
The comments mainly seemed to be attacking me for two things:
So let's address those things.
So, again, I targeted the words of someone with a disability. The discrepancy between what I did, and what people accused me of doing is important; we'll call it Discrepancy 1.
2. People are regularly asked to, and regularly do, make far less opaque references to the identity of posters. If what I did was wrong, I haven't ever seen that action criticised before. Let's call the difference between the criticism of my actions and the non-criticism of others' actions Discrepancy 2.
Alright, Matt, but why did you do any of this?
It's simple. I get absolutely sick of wealthy people telling others to check their privilege. I get riled up by the specious argument that there are various types of privilege and they are all equivalent. I don't like this because I believe the most serious form of inequality, by far, is economic inequality.
I believe that wealthy people feel a kind of relief from guilt by pretending that being a poor white man is somehow equal to — or more powerful than — being a rich white woman. I just don't believe that Geoff the delivery driver has more power than Lorna the barrister. And Lorna keeps telling him to check his privilege. And then online, everyone applauds Lorna when she does this. That situation, to me, is so self-evidently absurd that it has to be challenged.
I also believe it's despicable. Lorna does this to preserve the status quo because she believes that, if she doesn't, the status quo might change. Less privileged people like Geoff might get a bit uppity, start demanding better pay and rights, and then Lorna will get a smaller bonus. I think Lorna might be right, and that's precisely why I think she must be challenged. I want the less privileged to get uppity and start demanding what they deserve.
You don't have to agree with my political position, but now you know what it is.
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The Social Media Aspect
I also spend enough time on social media to understand how and why people behave the way they do, and quite honestly, they display the very worst of humanity at times. The strange thing about this, though, is that while you often can't prove the intent behind an individual's behaviour, in aggregate you can see what's happening more clearly.
If there's one law that describes social media behaviour, it's this: people will, all other things being equal, do whatever they can to increase their likes. Don't just take my word for it; ask the designers of the algorithms how they create this need for likes, and how they exploit that to shape behaviour.
The best way to get likes is to be part of a clique and to be a high status member of that clique. It's no coincidence that social media makes adults behave like children in the playground; it's designed that way, because it reduces critical thinking, maximises emotive expressions and behaviour, and emotive people are far easier to influence.
To get likes, you need to be part of a popular clique and to climb the ranks of that clique. People, rightly or wrongly, believe that the best way to do this is to be the most obvious, vociferous proponent of whatever that clique ostensibly stands for. That's why the demands get more extreme, the conspiracy theories get more absurd, and huge entrenched battles get fought over very minor differences of opinion.
Social media really is all about control. To do well with a platform, you need people who will predictably log on every day and stay, even if there's very little content of worth to justify their time. The way to do that is to create strong emotional responses and trigger an addiction. People are addicted to status online, because people are addicted to status offline. But, as any drugs expert will tell you, a drug's addictiveness is a function of the speed of its delivery. That's why crack cocaine is so much more addictive than the powder form: it reaches the brain that much more quickly. Social media delivers little drugs at a very high rate of delivery. They cross the blood-brain barrier within seconds sometimes. Post, boom, first like.
The addictiveness of social media, and the need for status it engenders, make people behave irrationally. That's the explanation for Discrepancy 1 and Discrepancy 2. My opponents knew, or would if they'd bothered to think about it, that I wasn't attacking someone for being disabled; they knew that making their identity knowable was not that big a deal, but they needed their drug.
Each one of them needed their fix and the high of climbing their chosen hierarchy. All they had to do was be the most extreme defender of my target. Being right wasn't important, but being extreme was.
But imagine being the one who had my account closed down?! That, I believe, was the jackpot: my scalp.
I think there's also an element of tribalism; if you attack the tribe, then it means that you're discrediting the hierarchy they want to climb, and therefore, their very being. That makes people really, really angry. No, it's not rational — we're dealing with addiction, remember?
OK fine, but why make the poster identifiable?
Well, that's simple: In order to prove the real power structure was as I described it in my post, I had to get it to destroy me. I had to show that, despite my white, male privilege, these people had the power to silence me. I had to prove that, if you challenge a wealthy, popular person online, the drones will try to kill you. That meant making it clear they were the target.
I had to poke the hornets' nest to demonstrate how quick they are to sting.
So what have you achieved, Matt?
Honestly, probably nothing. But sometimes you don't know. Maybe some people who saw what happened earlier may be encouraged just enough to call out this BS at some point in the future. Like me, they'll expect the repercussions, but they'll think it's worth it anyway. Actually, like me, they'll think that's why it has to be done. Because people with more power than them, really, really don't want them to do it.
And then, even if I've garnered no results, maybe Geoff the delivery driver saw my post, and maybe now, he can hold his head a little higher. Maybe he's pleased, even just a tiny bit, that some random guy on the internet has got his back.
Thanks,
Matt
Experienced Marketing Specialist | Content Marketing, Social Media, Customer Engagement | I help reputation management and privacy companies communicate their unique value propositions and build human connections
2 年It's terrifying how many people nowadays feel like it's perfectly fine to shout down others who are trying to have an honest intellectual debate. I'm sorry you had to experience this.
Condition based maintenance and reliability services technician @ Dickson Bearings | Skf Training Aberdeen, Vibration Analysis Views are my own.
2 年I'm sure I blocked the same self serving moron yesterday.
Insufferable know-it-all douchebag | Sales paragon | Libertarian | Author | Speaker | Aspie | God's gift to women
2 年I frequently ask whiners whether my white male privilege trumps their neurotypical privilege or not. They get angry at that because hitherto they assume I'm top o' the pile.
Head of Enterprise Sales at Coffee Cup Solutions
2 年This is fantastic. A very enjoyable and thought-inspiring read.
Head of Enterprise Sales at Coffee Cup Solutions
2 年Commenting so I can read this properly later.