Pokemon Go is not a game
Can we just be clear on something...
...for the majority of business focussed, savvy, forward thinking humans, Pokemon Go is not a game.
It's not something kids play, it's not something to be sneered at, it's not something to deride.
It's a familiarisation shift, a signifier that Augmented Reality, a technology that's been around for years, has now matured, and is ready for mainstream adoption.
Further more, it's just been adopted by the mainstream, in a big way. Over 75 million people have downloaded the game, that's more people than the entire population of the UK!
It's a green flag for businesses around the world to reach out and embrace Augmented Reality.
It's a green flag to Microsoft that HoloLens has incredible potential (I'm sure Niantic and Microsoft are already in talks).
So seriously, stop overlooking it, dismissing it, ignoring it, and take advantage of the shift that is occurring right now. It has incredible potential.
Client Director at Principle Networks
8 年Spot on. I am a big fan of Horse Racing and 12-18 months ago The Jockey Club attempted a trial AR application which allowed race-goers to "scan" their chosen horse and receive details on form, jockey, trainer etc.... At the time, it never got off the ground - but release the same software now and I am sure it would be much more well received Exciting to imagine some of the applications of this technology and genuinely think it could be a game-changer
Senior Carbon Manager at ENGIE Impact
8 年Interesting. It's worth mentioning that they've now reached over 100M downloads and offer huge marketing applications. The question then might be, will it ruin the game?
Helping companies execute their digital transformation strategies with IFS
8 年Whilst I agree Pokemon Go is more than a game, the fundamental reason it is so successful is that it has used Gamification to drive business value. If you look at any company going through Digitization or Digitalization there will always be cultural change challenges, by using gamification as the key driver of any change you make it fun and engaging for everyone involved.
Brand | Marketing | Creative
8 年Great read Rob, thanks for sharing! :)