POISE: noun

1.        a state of balance or equilibrium, as from equality or equal distribution of weight;

2.        a dignified, self-confident manner or bearing; composure; self-possession:

3.        steadiness; stability

When leading design company tangerine named a concept seat, great consideration was given to the name. This project was about showing the agility and capabilities of four industry leaders in the aircraft interior aerospace industry and through collaboration, how they could demonstrate the value add of a ready-made supply chain to their core customers; seat manufacturers.

POISE seemed to fit.

tangerine joined forces with industry leaders; seat cover manufacturers, Bradfor Ltd, plastic injection moulding company, IPC Mouldings and the foremost magnesium manufacturer, Magnesium Elektron.

The concept seat, POISE has been created to showcase how close collaboration and cooperation between suppliers can drive innovation. By pooling their combined expertise and constantly sharing ideas between all parties, the concept was conceived, designed and developed into a showcase prototype in just eight weeks.

So, POISE, the concept seat, after only eight weeks from concept to completion, is now a reality and bound for Aircraft Interiors Expo 2017 in Hamburg. Through collaboration and co-creation there has been true innovation.

The seat will be displayed on the Northern Ireland Stand, organised by Invest Northern Ireland at the Aircraft Interiors Expo in Hamburg.

The leading global event for the aircraft interiors industry is a vibrant must attend business-to-business event presenting a diverse range of leading suppliers to Europe and International aircraft interiors professionals and airlines.

The Expo takes place from the 4th to the 6th April, and the Invest NI stand can be found in Hall B2, stand 2U41.

With POISE, the designers have flipped the seat structure on its head. Not only that, but we have formed a unique, highly capable supply chain and come together to create something truly inspiring.

If you’re looking for a composed state of equilibrium, collaborative inspiration and supply chain excellence, or as we call it, a seat, come visit us at the Aircraft Interiors Expo in Hamburg.